How Long-Form Content Helps Your Website Rank Higher in The SERP
You must be in the notion that nobody wants to read a lengthy content of 5 pages. However, it is high time that you come out of this notion. There is proper evidence about the enhanced readability of these extended contents and the ranks and conversions it gets.
There are many people who, despite using the necessary keywords, are not being able to draw the required amount of traffic to their websites. If you belong to this same group, consider strengthening your website by adding more long-form content. When you add long-form content to your website, it makes your audience consider you as an expert in your field.
As a result, this enhances the likelihood of your content being shared more, thus increasing engagement. Further, long-form content also increases the rankings on your search engine results page. You will be viewed as an authority in the respective subject to your audience. Therefore, all these add to the benefit of your website and enhance its brand awareness.
So, if any leading PPC agency takes care of your website, ask him to create more long-form content for your website. But, before we discuss the benefits that you can gain from long-form content, let’s dive deep into its basics.
What is Long-Form Content?
Although there is no prescribed number of words that should constitute the length of long-form content, according to the experts of Forbes, the word count of long-form content should range between 1200 – 2000 words.
However, there is a different perspective of long-form content presented by Tony DeGennaro. According to DeGennaro, the content that is created should have analyzed the concerned topic on a deeper scale than focusing on its length or word count. From this analysis of DeGennaro, it can be clearly stated that long-form content should aim at solving nearly all queries that a reader has regarding that piece of content. In short, the content should cover the topic comprehensively.
Again, Casey Hill of Bonjoro has presented a different perspective of the long-form content. The phrase that she used for long-form content is ‘dwell time.’ This means the reader spends time-consuming the content of a web page. Further, she also specifies that the long-form content should be anything more than 1500 words.
Benefits of Long-Form Content
Although there are no hard and fast rules governing the word count of long-form content, online marketers are aware of the value these long-form contents add to the website. So, let’s get into the benefits that you can enjoy from the long-form content without further delay. Better search engine rankings
In 2019, Casey Hill pointed out that the algorithm of Google chose to prioritize long-form content. It has been noted by several organizations that well-formatted long-form content has 5% – 10% placement prioritization in comparison to short-form content.
One of the important reasons for using long-form keywords is that you can craft long content with all the necessary long-tail keywords. Furthermore, these long-tail keywords tend to match the search engine queries. As a result, your content is regarded as high-quality and provides the necessary information that the people are looking for.
Besides, the semantic completeness that the long-form contents provide helps the audience with a comprehensive view of knowledge on the concerned topic. The more comprehensive content is, the more likely it is to get a better rank by the search engines.
Enhance Social Shares
The Search Engine Land has repeatedly proved that long-form content has surpassed short-form content and stood gloriously in social shares. In a study of Quick Sprout, it has been noticed that posts with more than 1500 words received more shares in social media than those with fewer words. For enhanced social media engagement, you need new readers and the site’s growth.
Establish an Authority of Your Website
When you provide high-quality content on your site, you are hitting on the credibility of your brand or business. The more the credibility of your brand is enhanced, the more your brand is established as an authority in your industry. This can lead to better brand recognition and enhance online sales.
According to the study of Forbes, it has been noted that several companies were able to enhance their rates of conversions significantly. This was made possible by them with the presence of long-form content. When you provide long-form content, you are presenting a comprehensive view of the topic. This will help the readers clearly understand the topic in-depth.
Longer Engagement of Visitors
Posting content that is rich in information and worthy of being read can attract more visitors to your website. Also, when visitors are enriched with such informative content, they are likely to come back to your site repeatedly. This is a critical point in terms of SERPs as Google will check the time spent by the visitors on your website. Also, if Google finds that your site can yield the kind of information that your visitors are looking forward to, your site has a chance of getting better rankings.
Another benefit of long-form content is the high rate of backlinks that it can achieve. The higher the number of backlinks that a site can gain, the more organic traffic it can enjoy. For gathering more backlinks, the content should be able to grab the attention of the link creators and consider them valuable enough to use them as background information. On the contrary, shorter contents provide less information. As a result, there is less or no scope for adding backlinks. On the other hand, content that takes a deeper analysis of the subject matter imparts a better scope for generating backlinks.
Therefore, long-form content can be the driving force behind generating more traffic. However, a mix of long-form and short-form content is required to ensure that visitors return to your website. To understand the ratio of combining long-form and short-form content, you can hire a reliable PPC agency.