In this article, we will cover various social media goals and for every goal, the metrics will also be shared in order to track and know about the results. We will be learning various things such as how can the various social media goals be set which may drive the results fast for the brand. The later section of the article will also talk about the different performance metrics which can be considered for social media marketing. Along with this, the article will also contain tracking tips with tools that can be used for tracking other social media goals.

Without goals, it’s hard to know about how the strategy is showing up the results and where we need to iterate and continue moving forward. We must be aware of the fact that social media is not only a marketing tool but it can also affect other areas of business. It should be known that social media is also the key to lead generation, engagement, brand awareness, customer support, and many other things.

We are aware of the fact that social media aids business in one or the other ways but it must also be known that how can thus ensure that in return we get as much value from time and resources that we invest in social media. In order to ensure all this, we have to set up goals that help us figure out all the relevant information regarding the same.  If you want that more results come your way through social media then it is highly recommended that you set up goals. Now the question comes which goals does one set?

Below mentioned is the list of goals that will help any individual to maximize the profit and returns from social media:

1.Increasing Brand Awareness:

It is considered by stats that brand awareness is one of the top reasons for which marketers use social media. One can easily understand why an average person uses social media and spends more time. Therefore, it is needless to say that social media is the best platform for grabbing attention.

This platform has also enabled marketers to have a more developed quantitative understanding of the brand. Presently, almost all social media platforms allow you to report the online presence in a more accurate manner.

The performance metrics are as shown:

1.	“The expected count of the followers”- The idea is to know the number of audiences we can reach
2.	This will give us an idea about how many people can reach towards the posts on social media
3.	This will tell about the number of people who are talking and sharing about your brand.

2. Drive Traffic to the website:

The other step is to drive the visitors on your website who in the long run may get converted to customers. Apart from brand awareness, this is one important step.

The performance metrics are as shown:

1.	The idea is to know about the traffic coming from social media
2.	This will tell about how much traffic is being shared
3.	This will tell about the quality if traffic from the social media platform
4.	The number of clicks on your post on social media

3. Generate new Leads

This strategy is generally used by those companies that have a long process of sales such as Software Companies.

The performance metrics are as shown:

1.	such as email address, contact number, etc. collected through social media
2.	The number of people who have visited your content and also downloaded your content.
3.	The number of people who have taken part in the contest organized by your company on social media

4. Growth of revenue either by increasing sales or signups

If the company doesn’t own a long sales process then you can easily try social media platforms in order to turn your audience to the customers who will pay you directly such as through social media advertising such as ads on Facebook. 

The performance metrics are as shown:

1.	The revenue your social media website is bringing put to you
2.	The amount which is coming as revenue from advertisement running on social media

5. Boost brand engagement

If you want people to see your social media post then simply you must produce the content which is engaging enough for the audience.

The performance metrics are as shown:

1.	Likes, shares, and comments on posts on social media
2.	Replies and mentions on the posts on social media

6. Build a community around the business

The performance metrics are as shown:

1.	For Facebook groups: no. of likes, shares, and comments on the post and to know whether the community is engaged or not.
2.	For Twitter chats: The number of tweets per participant and the number of people involved in a Twitter chat

7. Effective and Social customer service

A good service can help in increasing revenue, retention, and also customer satisfaction score. This will involve the number of support questions along with response time and CSAT (Customer Satisfaction Score).

8. Increase mention in the press

Although social media has taken all over the news, the press and media can play an important part in driving the customer towards your product and services. It will include potential reach, Influencers, Outreach, Shares, and mentions, etc. 

9. Do not miss a mention through social listening

Social media has brought the business and their audiences also near the product. It includes the customer conversations, Feedback or suggestion form, improvements made from those suggestions as well.

10. Network strategy 

It is one such goal which is very important because no wonder it is very important and needy that we meet the right people on the right platform and also target them accordingly and access the strategy.