As a website owner, you would want your website content to reach people smoothly. We are all well aware of how important content and SEO are to each other. With the help of an SEO agency or an SEO company, you can increase the outreach of your business website in search engine result pages (SERPs).

What is Technical SEO?

The concept of technical SEO is not that different from regular SEO. But it focuses on the technical part of the website to improve the chances of its rank increment in search engine pages. Technical SEO is pillared on making a website work and load faster, making it easier to crawl and comprehensible for various search engines.

Overall, any digital marketing agency incorporates technical SEO as part of the on-page SEO optimization that solely focuses on improving website features for better engine rankings.

What are the Features of a Website that Uses Technical SEO?

Loading the Page is Quick-

In today’s world, web pages must load quickly. There’s nothing worse than having to wait for a website to load because you’re impatient. People will leave your website frustrated if it is too slow, and you will lose out on all of that traffic.

Technically optimizing your website will help load it quicker than before.

Almost No Dead Links-

It’s infuriating when a website takes forever to load. Visitors may find it much more frustrating than a delayed page to land on a page that does not exist. Your site visitors will see a “404” error page if they click on a link that links to a non-existent page. Your meticulously planned user experience has been ruined!

When you move or delete a page, you must redirect the URL in order to avoid creating dead links. Redirecting to a new page that replaced the previous one is ideal.

Search Engines are Not Confused with Duplicate Pages/Content-

Search engines may become confused if the same material appears on many pages of your site or even on other sites.

An answer to this problem can be found in technical SEO. It’s possible to tell search engines the original page using the canonical link element.

Easily crawlable for search engines- Your website is crawled by robots for search engines to use in their algorithms. To find new information on your site, the robots use links. If you have a good internal linking structure, your visitors will know your most significant material.

Should Websites Be Technically Optimised?

You need a website that works properly for your customers first and foremost. Fortunately, building a strong technical basis typically results in a better user experience and better search engine rankings.

By working on technically optimizing your website, you are indirectly working on making it work better in the long term. To reap the high-ranking benefits of a good technical SEO for your website, you can sign up with an SEO company, an SEO agency, or even a digital marketing agency.

Conclusion

Innovination is one such digital marketing agency in Kolkata that can be described as the top SEO company in Kolkata because of its significantly impressive SEO services. So, get on to contact the best digital marketing company in Kolkata, Innovation, to give your website a boost.

You have understood and realized in the past months that your business needs a website because your brand needs a digital presence. And you also come to realize gradually that you can leverage this website to drive sales and grow your business online.

Having a professional-looking website helps – but unfortunately, it is not everything to rank you higher or drive your sales.

For you to rank higher on a search engine, all the contents on your website must be SEO optimized. And therefore, here are some of the ways on how to optimize your website content.

Analyze the Data

Your website will give you various details and data which you can gather and make sense of to further optimize your website. For example, if many people read a blog or article on your site, and leave before finishing the first paragraph or just skim over it, then there must be something wrong with the writing. It could be irrelevant information, wrong grammar, false information, or just bland writing. Finding out the reason will help you take action, and eventually, help in boosting that part of your website.

Conduct Keyword Research

Keyword research is very important for SEO campaigns and optimizations as a whole. But researching for keywords is not the end of your campaign, and so is not inserting them in a blog post. For your keyword research to work along with the content, you need to figure out what a user intends to find or what they mean to read when they are searching for that keyword.

A lot of websites or free SEO tools will help you in keyword research, where you can find the top-ranked keywords and least ranked. Depending on your strategy, both types can be valuable for you.

Focus on On-Page SEO

On-page SEO is also considered as a technical SEO, where you have to optimize the contents like headings, subheadings, ULR, slugs, meta tags, etc. You can use your primary keywords in headings or subheadings, or even one in slugs. But here it is important to remember to not do keyword stuffing.

Keyword stuffing is an act of adding too many keywords or keywords irrelevant to the context of the content or text.

Produce Valuable Content

If you are writing blogs and articles, length is one of the important factors. But you cannot write 2000 long articles and provide no valuable material to your readers. An ideal content is SEO optimized, easy to read but standard language is structured properly using relevant headings and subheadings, and keywords used at most appropriate places. The content must also provide quality information to the readers.

Conclusion

Are you looking for an SEO agency that will help you in website optimization? Innovation is a top SEO company in Kolkata that helps in various digital marketing aspects along with both on-page and off-page optimization of your existing website.

It might be surprising to some people how everything they search on the internet comes up with relevant results, and for some, it is an everyday job to ensure that whatever their audience is looking for, the internet provides relevant answers or results. Any digital marketing agency will tell you that before starting an SEO campaign, researching keywords becomes the topmost priority.

Let’s See Why Keywords Research is Important in an SEO Campaign

Know Your Audience

You run a business, and it has grown over the years. But it’s not just your business that has been growing. Your audience has grown over the years also, and your requirements and tastes.

Keyword research gives you an idea of what your audiences of potential customers are looking for from your niche market. For example, years ago, a beauty enthusiast might not have been looking for the benefits and uses of niacinamide on the skin, but today they want to know how to add this ingredient to the skin.

You might be failing to stay updated and think your audience is still searching for the same old, same old, but with keyword research, you’d know the accurate details.

To Drive Relevant Traffic to Your Website

Using blogs where you can incorporate keywords is one of the greatest ways to drive relevant and organic traffic to your website. Having organic traffic also ensures that your website has a higher ranking than before.

Blogs that provide educational and helpful information also help in attracting new leads, which are not yet interested in your product or services, but are learning about it, and maybe interested in the future.

Helps in Ranking

Keyword research will give you a detailed idea about which keywords are ranking, which are highly competitive, and which can be used for your website. An SEO campaign must be backed by a strategy and for building an effective strategy, one needs to know which keywords will work for a website. Sometimes, you might want to target a low competition keyword to ensure that whoever searches for that keyword – regardless of the number – finds your website at the beginning.

But apart from helping in how you are ranking, it also is important for ranking in general. A search engine cannot rank your website or your blog unless it is incorporated with relevant key terms – that follow protocols set by the search engine.

Conclusion

Keyword research is not a one-time thing that will last for a while. It is an ongoing process because your audience is evolving at a fast speed and so are their requirements and needs. Innovation is an SEO agency that provides full-fledged SEO services that help in boosting your website’s visibility, with comprehensive keyword research and content optimization.

You must be in the notion that nobody wants to read a lengthy content of 5 pages. However, it is high time that you come out of this notion. There is proper evidence about the enhanced readability of these extended contents and the ranks and conversions it gets.

There are many people who, despite using the necessary keywords, are not being able to draw the required amount of traffic to their websites. If you belong to this same group, consider strengthening your website by adding more long-form content. When you add long-form content to your website, it makes your audience consider you as an expert in your field.

As a result, this enhances the likelihood of your content being shared more, thus increasing engagement. Further, long-form content also increases the rankings on your search engine results page. You will be viewed as an authority in the respective subject to your audience. Therefore, all these add to the benefit of your website and enhance its brand awareness.

So, if any leading PPC agency takes care of your website, ask him to create more long-form content for your website. But, before we discuss the benefits that you can gain from long-form content, let’s dive deep into its basics.

What is Long-Form Content?

Although there is no prescribed number of words that should constitute the length of long-form content, according to the experts of Forbes, the word count of long-form content should range between 1200 – 2000 words.
However, there is a different perspective of long-form content presented by Tony DeGennaro. According to DeGennaro, the content that is created should have analyzed the concerned topic on a deeper scale than focusing on its length or word count. From this analysis of DeGennaro, it can be clearly stated that long-form content should aim at solving nearly all queries that a reader has regarding that piece of content. In short, the content should cover the topic comprehensively.

Again, Casey Hill of Bonjoro has presented a different perspective of the long-form content. The phrase that she used for long-form content is ‘dwell time.’ This means the reader spends time-consuming the content of a web page. Further, she also specifies that the long-form content should be anything more than 1500 words.

Benefits of Long-Form Content

Although there are no hard and fast rules governing the word count of long-form content, online marketers are aware of the value these long-form contents add to the website. So, let’s get into the benefits that you can enjoy from the long-form content without further delay. Better search engine rankings

In 2019, Casey Hill pointed out that the algorithm of Google chose to prioritize long-form content. It has been noted by several organizations that well-formatted long-form content has 5% – 10% placement prioritization in comparison to short-form content.

One of the important reasons for using long-form keywords is that you can craft long content with all the necessary long-tail keywords. Furthermore, these long-tail keywords tend to match the search engine queries. As a result, your content is regarded as high-quality and provides the necessary information that the people are looking for.
Besides, the semantic completeness that the long-form contents provide helps the audience with a comprehensive view of knowledge on the concerned topic. The more comprehensive content is, the more likely it is to get a better rank by the search engines.

Enhance Social Shares

The Search Engine Land has repeatedly proved that long-form content has surpassed short-form content and stood gloriously in social shares. In a study of Quick Sprout, it has been noticed that posts with more than 1500 words received more shares in social media than those with fewer words. For enhanced social media engagement, you need new readers and the site’s growth.

Establish an Authority of Your Website

When you provide high-quality content on your site, you are hitting on the credibility of your brand or business. The more the credibility of your brand is enhanced, the more your brand is established as an authority in your industry. This can lead to better brand recognition and enhance online sales.

Improved Conversion

According to the study of Forbes, it has been noted that several companies were able to enhance their rates of conversions significantly. This was made possible by them with the presence of long-form content. When you provide long-form content, you are presenting a comprehensive view of the topic. This will help the readers clearly understand the topic in-depth.

Longer Engagement of Visitors

Posting content that is rich in information and worthy of being read can attract more visitors to your website. Also, when visitors are enriched with such informative content, they are likely to come back to your site repeatedly. This is a critical point in terms of SERPs as Google will check the time spent by the visitors on your website. Also, if Google finds that your site can yield the kind of information that your visitors are looking forward to, your site has a chance of getting better rankings.

More Backlinks

Another benefit of long-form content is the high rate of backlinks that it can achieve. The higher the number of backlinks that a site can gain, the more organic traffic it can enjoy. For gathering more backlinks, the content should be able to grab the attention of the link creators and consider them valuable enough to use them as background information. On the contrary, shorter contents provide less information. As a result, there is less or no scope for adding backlinks. On the other hand, content that takes a deeper analysis of the subject matter imparts a better scope for generating backlinks.

Conclusion

Therefore, long-form content can be the driving force behind generating more traffic. However, a mix of long-form and short-form content is required to ensure that visitors return to your website. To understand the ratio of combining long-form and short-form content, you can hire a reliable PPC agency.

PPC stands for the “pay per click”, which means that there are ads related to a business that is paid and the advertisers pay the publishers whenever a user on the internet clicks the ad. The platforms that offer paid per click are search engines such as Google and social media platforms like Facebook and Twitter. The pay-per-click model optimizes the keyword. When the users are searching for anything online by typing a keyword related to the product or service, these ads appear. The company must use these keywords to get more clicks on its ads.

So, as we now know that PPC full form is “Pay Per Click” and also have a brief idea about it, Let us look at the reasons that are important to use PPC as a marketing strategy.

Reasons to Use PPC Marketing for Businesses

The Results are Faster

The most common and important reason for using PPC for b2b eCommerce business is that it can give results faster than any other advertising method. The ads go live and give positive results immediately. Those businesses who want to get revenue at a fast pace must include it in their marketing strategy. The advertisers will set the ads through the businesses platform.

It Adds to Business Goals and Revenue

Generating revenue is the most important part of any business. By using PPC for marketing, a business can target the KPI to generate revenue. It is estimated that by spending 1$ on every google ad they get a revenue of 2$. Online businesses exist by using advertising that makes their business grow. It is the primary objective of going online. Search engines can use these ads to generate sales, brand awareness, website traffic, app downloads, offline conversions, leads, etc. Social media platforms can also benefit in attaining the goals of brand awareness, video views, app downloads, product sales, messages, and much more. These ads will not only help in advertising but will also help in tracking the performance of the business online.

Successful Digital Marketing

It is estimated that out of all the marketing strategies PPC helps in getting higher ROI. It was also found that organic search engines were left behind by paid search engines in terms of revenue-driving channels. It can drive 36 percent for retail and 46% revenue for online business. The users of the internet are highly reliable on search engines and social media platforms. No day goes by not using any of them and to ignore PPC means that the business is missing out on an important part of the user behavior.

The importance of this fact can be understood that 75 percent of the users believe that search ads help them in finding the information they need while looking for products or services. Brands also admire the use of PPC and 79 percent of them say that it is a driving force for their business. It is crucial in keeping up with the competitors online and the results show that it is an effective marketing strategy.

The Budget Control is Greater

This marketing strategy revolves around budget and costing. Control the budget is an important and sometimes a difficult task for businesses but when it comes to PPC, it is much easier to control it rather than the traditional market that is tricky. Businesses have full control of their budget because it only requires payment for the clicks only. Nothing like a minimum budget exists in this case. Account > campaign > ad group > ads > keywords>audience is the campaign hierarchy defined by Search engines like Google and Microsoft (Bing).

This helps the marketers in aligning their budget the way they want that gives them control of their budget. This helps the businesses to increase or decrease the expenditure on areas that work or don’t work. It provides good return-on-ads-spend (ROAS) which makes it an effective and important marketing strategy.

Targeted and Controlled Advertising

The control that the business has serves many benefits. Targeting the audience is an important part of any business that has to be specific. Not all types of audiences are suitable for targeting, only the relevant audience must be targeted. Marketers have full authority control where, when, and how the ads are displayed when it comes to the Google ad network. Since social media and search engines have big data, they offer ads on certain options like age, gender, location, and language.

It offers the option of national and international location. It also calls for the interests, hobbies, careers of the user. Web browsing, shopping habit, and interests are also offered as an option. Income, employment, education is also targeted. Moreover, a device that may be mobile or desktop and many more options are available.

Helps in Improving the SEO Performance

Search engines and PPC go hand in hand indirectly. PPC and SEO are related in terms of targeting the same keywords for a similar audience. The PPC campaigns are used to improve SEO. To obtain good Google Quality Score businesses try to make their content better which will eventually result in improving the SEO ranking. Paid ad clicks can help in bringing the business to top ranks in the search engine. It will serve benefits like getting more backlinks, mentions, sharing that will, in turn, result in improved SEO ranking.

Microsoft is a Medium for getting feedback on the ad campaign. To improve the SEO campaign, marketers can use the data from keyword research, keyword performance, conversion, impression share, A/B ad tests, etc.

Measuring and Tracking the Data to Fine-tune Ads

The data can be used to improve the PPC campaign. Adjustments can be made to the ad campaign by treading the data. Then to wait for the new day to come and then calculate the benefit of the changes that were made. The ability to m, make the changes can serve a lot of benefits like saving the budget and improving ROI.PPC Visitors Can Covert
It is found that users that come to the website through paid search ads are more likely to convert rather than those who come by organic search. The ratio of such visitors who convert is 50%. Furthermore, many on-page conversions are a result of [PPC ds.

The most important benefit is that PPC ads bring the business on top ranking in the search engine result page and the top three businesses will have 40% of clicks. What else would a business want if they get the results immediately?

Conclusion

Many traditional marketing strategies are not effective anymore because they are very slow. To make the business grow rapidly PPC marketing could be used. They are many reasons that make it important such as it generates results very fast, helps in attaining the goals of the business, and provides successful digital marketing.

Furthermore, it provides budget control, targeted and controlled advertising. It also helps in improving the SEO performance and holds the power to convert the visitors. Therefore, it is beneficial for a business to use a PPC marketing strategy.

Search engines keep on updating their algorithm for bots and crawlers from time to time. Some updates are regular ones while some are core algorithm updates. It is the core algorithm update that makes the webmaster think about the new ways of ranking the website on major search engines. The main reason for ranking website on search engines is that website that is higher on search engine receive more organic traffic than the one that is shared liked and commented on the social media platform. People these days use smartphones and they use voice search for searching their queries. If you are looking for the Best SEO tricks for the ranking website then this article is made just for you. In this blog, we have explained the Skyscraper technique for ranking websites in 2022.

Light Weight Design Website

The website file size should not be huge. It is seen that bulky websites with optimized codes, un-optimized images, and media files will take a longer time to load and occupy more space. So using optimized codes, CSS magnifier, and HTML minified can be useful to make the website lightweight. Avoid too many different CSS style sheets rather than collaborate all in a single file. It is seen that too much javascript can also slow down your website page speed. Hence it is advised that we should minimize the fanciful work on the website using Java scripts.

Fully Responsive and Mobile Friendly

When we are designing or developing a website we must ensure that our website is fully responsive on all devices including mobile smartphones, tablets, or desktops. A mobile-friendly website provides a better page experience and hence improves the ranking of websites.

Use of SSL

The use of SSL is a must in the year 2022. The reason is that people feel suspicious to go to a website that is unsecured and safe for online transactions. Hence if you want to make online money and sell products or services online then the use of SSL is essential to provide safety while accessing your website to users. Besides this, they also help in ranking websites in voice search.

Creating Amazing Content on the Topic

Perhaps the most important factor which helps in ranking on the website is content. Before we start writing on any topic we must analyze the competitor or similar topic author who has already ranked their website. This helps us to know what to include and elaborate. There is the possibility of improvement for all authors. No content is perfect. The content we write must be unique, and without any grammar mistakes. We can use content analysis tools like duplicate-checker, copy-scape, and grammar to ensure the uniqueness and freshness of content.

Share It On Social Media Before Submitting into Search Console

Social shares are essential as it provides direct traffic to the website and help to increase the authority of the page. Hence sharing it on Pinterest, Tumblr, Twitter, LinkedIn, Facebook, and Ello.co can increase the traffic as soon as you share them. It is advisable for webmasters to share the published article on all social networking sites or social bookmarking sites before submitting the URL of the published article in the search console.

Make High DA PA and Do-Follow Backlinks

Some website ranks without making any backlinks due to the freshness of the content. However, if you are writing on competitive keywords that have high competition and keyword difficulty then we need to make do-follow backlinks to get a stable ranking on search engines. This off-page technique is a long process and should be used forever till the domain is life. Making no-follow backlinks would not help us in ranking websites, although it might improve in domain authority, referring domain, and a number of backlinks. Comment posting on the same niche which provides do-follow backlinks could be useful. Directory submission,

Use Optimized Images, Interesting Videos, and Media Files

In order to ensure that our website has regular clicks, visits, and page views we must use the optimized image as it gets indexed in Google images easily. Thereby improving our ranking of the website. The use of videos and providing information to users is yet another way to enhance user experience and increase engagement.

Master Search Intent Using SEO Tools

SEO tools can be good for ranking websites. These tools can help you analyze the website backlinks, internal links, and errors. If we understand the search intent of a particular topic then we can produce effective content that answers frequently asked questions on the net.

There are many platforms where we can develop fully responsive and fast-performance websites. We can also reach out to Node JS development company for Node JS web development. It provides the best page experience to users which helps in the ranking website easily.

Digital modernization has turned the world upside down. It has affected the business world in ways one cannot even imagine. With such a lot of customers online, one can hardly maintain the pace if they are don’t establish their business online well enough. So, what is the first idea that comes to the mind of business owners when they need their organization to be well established online? Yes, it is undoubtedly a digital marketing agency.

With almost all of your audience online, there is undoubtedly a plethora of digital agencies available to guide you with their services. However, not everyone is potent enough to drive you with an experienced team and high-ranked services. To enjoy such services, you need to choose the best digital marketing company. If the question still persists about how you would land on such an agency, this article is just for you. It is intended to guide you with just the correct information that you would need regarding the same.

Kolkata is blooming with fresh business minds who are establishing and flourishing with ideas and talents. If you are a business owner residing in or near Kolkata and are searching for the top SEO company in Kolkata, we got you.

Innovation is one of the best ROI-driven digital marketing companies that assures you 360-degree digital solutions. Some of such solutions are listed as follows:
● SEO
● PPC
● Social media
● Online reputation management
● Lead generation

We are here to guide you with our digital marketing experience and knowledge that is bound to aid your business in attaining its full potential for online marketing. So, suppose you desire to enjoy the services of the best SEO company in Kolkata. In that matter, all you need to do is hire Innovation as your digital marketing partner to help value your digital effort.

However, the question of why you need to choose the best digital marketing agency still pertains. Lets’s get that answered too!

If you own a business near Kolkata and are struggling to get it established, all you need is a perfect SEO agency in Kolkata because the right one can make all the difference for your company.

Digital marketing agencies come with the following tactics, in general:
● SEO (Search Engine Optimization)
● Content marketing
● Video marketing
● Email marketing
● Mobile marketing
● Online advertising
● Social media marketing

A digital marketing agency aids in reaching customers online through omnichannel, multichannel, or sometimes even through single-channel marketing. That, in turn, allows the business owners to interact with the customers through several channels such as blogs, social media, websites, social media, etc.

A digital marketing agency specializing in SEO services, such as Innovation, helps the contents of the client’s website to rank high on search results, that is, increase the visibility.

Paid search (paid advertising) is another popular way such agencies use to drive traffic to the website. These digital agencies that lay their primary focus on online ads are well accused of producing attention to the client’s website and conforming to the best practices. So, if you search for a PPC agency in Kolkata, all you need to do is hire Innovation as your digital marketing partner.

Why Should You Choose Us?

● We have been rendering an extensive range of digital marketing services to clients globally. Our strategic marketing and online solutions assist our clients in enjoying a high ROI.
● We make sure that our client’s businesses get enough visibility. We offer the best services that your organizations need to excel in the digital space. We assure you of maximum online exposure and visibility.
● If you need your website to rank high organically on popular engines such as Google, with the help of SEO services or paid ads like PPC to make your brand enjoy the highlight, we are here to perform precisely that.