Top 12 Benefits of Digital Marketing
Marketing is one of the most important pillars of a successful business. After all, the main objective of a business is to sell the products/services effectively. And without a robust marketing strategy, it is very tough to beat your competitors.
Now with time marketing procedures have changed a lot. First, the changes came into the traditional advertisements, then the whole industry is slowly shifting toward digital marketing. With the advancements in technologies marketing online has become a tool to boost business growth.
The number of internet users has increased massively in the last few years. According to recent stats, there are almost 4.9 billion active internet users in the world, which is almost 63% of the world’s population. on. So, by this, you can understand how big internet platforms are, and marketing your business strategically on internet platforms might give your business insane success.
Now, before moving ahead further, many of you might already have an idea about digital marketing, and some might not. So, for all, we just take a look at what exactly digital marketing is.
What is Digital Marketing?
Digital marketing comprises all the marketing efforts that use internet platforms. These platforms include search engines, social media channels, email, websites, etc. These platforms are used efficiently to reach a larger number of audiences and achieve business goals.
Unlike traditional marketing methods, digital marketing has a lot of benefits for businesses. Compared to traditional marketing, digital marketing has a more direct approach to the audience and is far more effective. Digital marketing is more cost-effective too than the traditional one.
Nowadays, people are always in a rush and do not have a lot of spare time in hand. So, they prefer using online media for their needs or inquiry. Starting from looking for information, and booking services, to buying products, people prefer everything online. That’s why catching up with your targeted audience online is the best place in today’s scenario.
Digital marketing includes processes like –
If you have a business that needs online exposure, then first you should understand exactly the factors that make digital marketing so different and effective.
Why Digital Marketing is Important: Shown by Stats
- There are 4.9 billion active internet users in the world.
- 93% of all online interactions start with a search engine.
- Google gets nearly 63,000 searches every second.
- Around 86% of active internet users search at least once a month.
- Bing processes almost 12 billion searches every month.
- About 86% of internet users prefer watching video content.
- There are around 2.5 billion online buyers.
- Customers are almost 70% more likely to purchase a product from retargeting ads.
- The amount of time spent by adults on social media is estimated to be 95 minutes per day.
- The global digital marketing and advertising market are expected to reach almost $780 billion by 2026.
The Benefits of Digital Marketing:
We have already understood the importance of digital marketing to an extent. Here we are going to discuss the top benefits of digital marketing.
Global Reach –
The Internet is a global chain with limitless opportunities. That’s why digital marketing is not restricted to a particular geo-location. Unlike traditional marketing, digital marketing has a global reach. Even if your business is small in size and operates locally, you can make your business reach a global audience if it serves bigger purposes. And that too with ease, without needing to travel globally, just sitting at your home. Compared to traditional methods, digital marketing can bring your business outstanding results. Digital marketing helps businesses to overcome location restrictions and gain global exposure.
Local Reach –
Not only a global audience but some businesses need local reach as well. While you are using digital marketing to increase your brand’s global reach it improves the local reach as well. And to further improve the brand’s local visibility users can also implement digital marketing strategies as well. Businesses that rely on local customers, can have a lot of benefits with local audience reach. It helps people find your business more easily and also creates reliability. For start-ups or small companies, local online advertising and local SEO can boost business growth at a very lower cost.
Better Targeting –
Unlike traditional marketing, digital marketing is not random when it is about audience targeting. Digital marketing offers niche targeting, which means only reaching out to people who fit your criteria. Based on the services/products that you offer to your customers you should segregate your targeted audience. Targeting includes factors like age, gender, location, behavior, interest, etc. Setting up these factors precisely help users reach audiences who are more likely to get converted. This also helps your marketing cost to get lower than the traditional one. This feature of digital marketing helps users to analyze whether the targeted audience worked in a positive way or not, thus modifying/changing the targeted audience for future purposes.
Improves Brand Loyalty –
Brand identity and customer loyalty are two big things for any business, irrespective of its size. Once you are able to create reliability among customers your business will go skyrocket. Achieving this loyalty is much easier in digital marketing than the traditional one. You can showcase your services/products through your website and social media channels. A fully completed website/social profile provided with complete business information creates good trust among the audience. People get to know about your business more easily and better, customers can also provide their feedback which further helps others to go through those reviews and understand your brand better.
Better Engagement –
To make your business grow faster and better, strong engagement with the audience is highly necessary. The better the interactions between these two, the higher the chance of better business growth. With digital marketing, businesses can showcase their products/services more conveniently. They can advertise special offers, news updates, and almost anything about their business that can add value to the customers. Unlike traditional marketing, this doesn’t cost so much and the audience targeting is also better. The actions taken by the customers are also measurable. U get to know how the customer found you on the internet, whether through SEO, PPC, social media ads, etc., and can make further strategies accordingly.
Quick Process –
Some segments of digital marketing are very quick compared to other methods. SEO might be a process that takes a little longer time to give results, but when it comes to Facebook ads, Google ads, LinkedIn ads, etc. They give a much faster and better response. Rather than waiting long for the marketing outcome, you can see results within days. And the good part is that they are trackable as well. So, you will get to know the strategies that are best for you and remove the ones that might not work well. The speed of digital marketing gives a great advantage when there is something very urgent to advertise. You can reach thousands of people in a very shorter period of time through paid advertisements. For example, if you have any special offer for your customers coming very soon.
A/B Testing –
One of the best features of digital marketing is A/B testing. Now for those who are not familiar with the term, let us explain it to you. In digital marketing, when you run a campaign for any business, you might come up with two or more marketing ideas and then get confused about which one to use. Digital marketing gives you the chance to implement both on a 50-50 ratio and check which one is actually more beneficial for your business. Then depending on the result, you can choose the better performing one and optimize it further. This is a great advantage for businesses and cost-efficient too.
Multiple Strategies –
Digital marketing doesn’t believe in the “One size fits all” method. It understands that every business is different from the other and requires personalized strategies for better marketing. This makes digital marketing the first choice for businesses over other marketing methods.
Depending on the business, users can strategize their marketing plan and choose the best way to go with email marketing, social media marketing, SEO, online ads, affiliate marketing, etc. Suppose you have a local B2C business, then performing local SEO might do wonders for your business. At the same time, if you have a B2B business that serves internationally then your marketing strategies would be different from the previous one. For some businesses, only email marketing can bring out the best results.
So digital marketing offers numerous strategies to choose from and achieve business goals easily.
Measurable Results –
For any business effort, you make, if you cannot track or measure your result, then there is no meaning in continuing it. Results give you insight into whether your effort really worked well or not. In digital marketing, users can track real-time results as well of their campaigns which helps them to analyze the different aspects and come up with better solutions or modifications if required. A measurable result helps in creating future marketing strategies as well. Platforms such as Google Analytics, and Google Search Console, help to track a website’s performance. Social platforms like Facebook, Instagram, and LinkedIn, also give valuable insights about the campaigns. These all give the users to follow a data-driven marketing approach.
Better Conversions –
When you follow a data-driven marketing campaign, your campaigns are likely to be highly effective and successful. And that increases the chance of getting higher conversion rates. With trackable results, you know which process is the best for you, and putting more effort into that finally gives you a much better result. Anyway, digital marketing is a more audience-centric marketing approach compared to traditional marketing. It is very fast, direct, better targeted, and highly interactive, and all these features make digital marketing achieve higher conversions.
Two-Way Communication –
Digital marketing offers two-way communication between the business and customers. Which adds a great advantage over traditional marketing. Customers can give feedback, message brands directly, email them, go on a live chat, etc. All of these create reliability among the customers of the brand. When they can communicate with you, they find your business more trustworthy. Two-way communication helps in better conversion as well.
When it is to the cost, digital marketing is more affordable than traditional marketing. Whether it is a small business, large business, serves local or international, new or old business, or deals in products or services, for everyone digital marketing is a cost-effective solution.
Digital marketing campaigns are optimizable, which in turn helps users reduce the overall cost, and restricts spending on unnecessary things. If we talk about SEO, it is almost free of cost, most of its processes don’t include any money, except if you need to purchase some tools.
So, you see, even small businesses or start-ups can also take advantage of using digital marketing as a tool for their business growth. And just because of this feature many businesses nowadays are inclined towards traditional methods.
Choosing the Right Digital Marketing Agency for Your Business –
Now, when you have understood the benefits of digital marketing, you might want to apply digital marketing strategies to your business. So, the next challenge comes to hire an agency that would do the best for your business.
Choosing a digital marketing agency might be a tough job because you have to look into too many technical aspects before finally choosing the one. To explain in brief here are some points to go through.
- Check the services they provide
- The expertise of the agency in the field
- Check online reviews given by others about the company
- Check the clients they are serving
- Check out their pricing
- Maintain transparency
We at Innovination, as a full-fledged digital marketing agency, understand the importance of digital marketing for the business and provide what’s best for the client. We create robust strategies personalized for businesses based on their products/services, operations, location, audience, etc.
We optimize the campaigns for clients in such a way that it becomes very cost-effective and highly beneficial. Our digital marketing experts have years of experience in all aspects of digital marketing, and they are always ready to do the best for you.
For any kind of assistance related to digital marketing, we are just a call away.