Traditional Marketing VS Digital Marketing Which One is Best for Business?
The world market has changed in a drastic way with time. Every day new businesses are emerging with a lot of potentials. But a business can grow to the maximum level when it follows strong marketing procedures.
Marketing is one of the most essential pillars of a successful business. With proper marketing strategies, even a start-up business can outstand its competitors, and on the other hand, a promising venture can lag behind.
Now if you are a business owner, deciding on what marketing strategy would be the right one to choose is a hard job. Both of these two come with their own sets of pros and cons. And it largely depends on the type of your business and your budget too.
Keeping all these in mind here, we will take a deeper look into the comparison and go through all of its ups and downs.
What is Traditional Marketing?
Traditional marketing is the type of marketing that doesn’t use any kind of internet platform. Traditional marketing has been around for decades. Although with time the traditional strategies have become outdated, many mid and top-level companies are still doing great with it.
Some Traditional Marketing Methods –
- Cold Calling
- News Papers
- Print Ads
- Radio Ads
- Television Ads
We all have seen these kinds of ads at least once in our life. They are still in use in some cases and add up good results in the end while many businesses are opting for digital marketing options for better performance.
Traditional Marketing Advantages –
Local Audience Reach –
Traditional marketing has a great local audience reach. For some particular kinds of businesses, traditional marketing works absolutely great. Word of mouth works in a very positive way.
Tried and Tested –
Traditional marketing has been around for decades. So, all of its methods are already tried and tested. It is true that there is a huge growth in digital marketing in recent times, but traditional marketing would not go obsolete.
Better for Older Audience –
Although the time is changing, older people are not completely well equipped with a mobile, desktop, or other electronic devices. Rather they spend more time watching television and reading newspapers or magazines. So, if your target audience belongs to an older group of people, then traditional marketing strategies would be a better fit for your business.
Traditional Marketing Disadvantages –
Unlike digital marketing, traditional marketing doesn’t have a global reach. It is location restricted to some extent.
Audience Target –
Traditional marketing doesn’t provide an option to target niche-specific audiences. It targets random and in mass.
Not Trackable –
Again, unlike digital marketing traditional marketing has no option to track down the result. There is no scope for analyzing measurable data.
Traditional marketing is way too costly compared to digital marketing.
What is Digital Marketing?
Digital marketing is a modern wing of business marketing strategy that involves online platforms and technologies to grow a business or brand. With the increasing number of internet users, it has become one of the best tools to boost up your business.
With almost everyone using either a smartphone, a laptop, or any other electronic device, it has become very easy to reach your target audience and increase your conversions. Although digital marketing is a new form of marketing, it still is very effective, and for some specific businesses, it is the best option.
Some Digital Marketing Methods –
Digital Marketing Advantages –
Global Reach –
Digital Marketing doesn’t impose any limitation on its reach. Using digital platforms businesses can reach a global audience very efficiently. According to statistics, there are 4.66 billion active internet users in the world. So, taking your business online increases the growth potential hugely.
Better Audience Target –
In digital marketing, you can easily target your niche-specific audience. Rather than performing marketing campaigns that reach a random audience, a specific audience targeted campaign gives you a better result. It improves your ROI and increases sales.
Lower Cost –
Compared to traditional marketing strategies, digital marketing has a much lower cost. And it gives you better results too. So, it’s a great plus.
In digital marketing campaigns, there are a lot of options to personalize important marketing factors, like- gender, location, age, etc. These options improve the efficiency of the overall campaign a lot.
Trackable Result –
As we use a lot of tools and platforms in digital marketing, these allow us to track our campaigns and measure the result. This helps us analyze the overall campaign and find out what is good or bad for us, and thus to improve further.
Digital Marketing Disadvantages –
Ads Blocker –
Many people use ads blocker on their mobile or desktop devices. This will block your ads from showing them.
Digital marketing algorithms and processes keep on changing every now and then. So, users have to be updated with the changes, otherwise, they will fall behind their competitors.
Digital marketing is completely an online strategy, that has a lot of technical things to understand and perform. So, people who are not so strong technically might find it hard to understand.
Differences Between Traditional and Digital Marketing
Digital marketing is dynamic in nature. Whereas traditional marketing is static.
Digital marketing has a global audience reach. Whereas, traditional marketing is better for local targeting.
Audience Target –
Digital strategies are highly customizable. It allows you to target niche-specific audiences as per your need. In traditional marketing, such targeting is not possible.
As digital marketing offers a better audience targeting, it has a higher engagement ratio than traditional marketing.
Digital marketing offers two-way communication between the brand and audiences, which is a great advantage that traditional marketing doesn’t have.
Traditional marketing has a much higher cost compared to the digital marketing strategies.
Measurable Result –
In traditional marketing, it is not possible to track down your result. Whereas, in digital marketing, you can measure your results and analyze them thoroughly.
Local Business –
For local businesses, traditional marketing might work better compared to digital marketing.
How Can Digital Marketing and Traditional Marketing Work Together?
Although from the blog written above you have already understood that the working process of both the strategies is quite different, if you can afford them to work together for your business, they can provide outstanding results.
Digital marketing is a modern-day tool that boosts up your business very fast and efficiently. On the other hand, traditional marketing has some tried and tested methods that have proven results in the past.
Whether digital and traditional marketing methods will work together or not, largely depends on the type of the business. As an example, if you are running an eCommerce store, then there is no need to go with the traditional marketing, it is a type of business that would require only digital marketing methods for the best result.
Unlike this, suppose for a medical instrument business, you can implement both the marketing strategies simultaneously if your budget allows you. For a medical instrument business, you have to use mediums like conferences, calling, client visits, tv ads, etc. And you can also run ads on social platforms, Google ads, and perform SEO for your website. This way using both digital and traditional marketing can help specific businesses a lot.
Now if you want to put both digital and traditional marketing efforts together in a way that they complement each other, then here is an example. Suppose you have a private coaching center that offers top-class teaching services for science subjects. Now using a traditional marketing method, you can put banners in front of schools or colleges. And when students see your posters and visit your website, then using digital marketing methods you can show them display or social ads. Using these two methods together can give you unexpected results and higher conversion rates.
What’s Best for Your Business: Digital or Traditional Marketing?
To be frank this question would not have any single clear-cut answer. There are a lot of aspects of a business that should be looked into before making a marketing strategy. You should consider the business type, focus audience, services/products, goals, budget, and many more.
As we mentioned earlier, if you have an eCommerce store then traditional marketing strategies like banners, posters, calling, etc would not give you the desired result. Whereas running ads on Google or other social platforms and SEO would bring you more customers and money both.
As another example, if you offer a service or products that are related to older people, then choosing traditional marketing might give you better results. As most older people are not so savvy with social media or the latest technologies, rather they spend more time reading newspapers or watching tv. So traditional marketing would be a good fit for these kinds of businesses.
As another example, for the hotel businesses, both digital and traditional marketing would do great. You can give advertisements in newspapers, magazines, etc. as well as you can run social media ads and other digital marketing campaigns. Implementing the two would be highly effective.
So before choosing the right medium of marketing, first analyze your business and its requirements. Then create a solid marketing plan based on that.
Digital Marketing Services at Innovination to Boost Your Business
We hope the article was useful for you. Now if you have decided to choose digital marketing for your business, then we are there to give you top-notch digital marketing services at the best price.
We, at Innovination, have a team highly dedicated to their work with the ultimate level of commitment towards the client. Our digital marketing experts are highly experienced and well versed with the latest trends and technologies.
We offer services like –
- Website Creation
- Social Media Marketing
- Email Marketing
- Google Ads
We understand that every business is unique on its own and requires different kinds of solutions. We create custom strategies for our clients that suits their business the best and bring out the best results.
Talk to us today and give your business a new wave of growth.