The Most Effective Method to Pick a Reasonable Website Design Company -That Offers Exclusive Services!

It has been noted that almost 38% of users leave the site or stop engaging with it if they don’t find the layout attractive enough. Therefore, if you want to keep leads on your site, you have to invest in the design of your website. Also, in order to have a quality website, you need to pick a good website design company that will benefit you with its exclusive services.

Kolkata is a hub of developing website companies. Therefore, if you are stated in Kolkata and search for the best web design company in Kolkata, you have arrived at the ideal place. This article has been designed especially to guide you with the most effective method to land on the best website design company. So, if you want to discover more regarding the same, all you need to do is keep reading!

Tips on How to Pick an Ideal Website Development Company

Finding a perfect web design and development company is mandatory for a plethora of reasons. With a team of the best web designers at call, you don’t need to invest time in building your own website. You would not need to have enough experience in building a website because the website developers would easily create a website that stands out from the competition. They will also aid you with ways that help drive results with your website. This is why it is necessary to find the best web design company for your business.

Some of the ways that will help you with the same are listed below:

Fix a Budget for Your Website Design

If you want to benefit from the services of the best web development company in Kolkata, the primary step would be deciding how much you are ready to spend on your web design. The size of your budget will determine your web design level and from where you can get it.

Decide Your Preferred Type of Designer to Hire

The saturation of the web design industry allows us with a variety of options necessary to find the perfect fit for your project. The most common preferences in this case mainly include freelancers, design agencies, and full-service agencies. This factor is highly dependent on the budget you have fixed.

Pay Heed to Their Portfolios

After you have fixed the type of designer and you have tentative suggestions, you need to examine the portfolios of the website design company. Their experience in the industry will provide you with an insight into how well they can manage the task.

Check Their Client Testimonials

Client testimonials allow the users to get an insight into the company and the type of work they provide they do for the clients. Companies with dozens of client testimonials usually offer excellent service to their clients.

Check Out the Pricing

Before you finalize your choice for the best website development company in Kolkata, you must confirm their pricing. Budget is an essential part of the business. Thus, the website design company you choose needs to offer pricing that you can afford.


The website design is undoubtedly a crucial part of the business. Therefore, the assistance of a good web development company is mandatory for attracting leads to your page and keeping them engaged. They can quickly help you build an impactful website that drives more traffic for your business.

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November 23, 2021 0 Comments

How Much does it Cost to Build a New Website in Kolkata?

Any business owner planning to set up a new website first lands on the ubiquitous question that demands the cost involved in creating a website. Setting up a budget is undoubtedly one of the essential steps involved in building a website. It affects a lot of factors, including which website design company you will choose for handling your website. In case you are confused regarding what expenses your website is going to charge you, you have landed at the right place. This article will guide you with facts and figures on how much it costs to build a website.

In all honesty, it is definitely pretty hard to put a price tag on how much the whole process of building a website can cost you. This is because it primarily depends on your budget and goals or plans you have set for your business.

It is essential to keep the costs as low as possible in the beginning because a lot of website projects fail to exceed their planned budget. Therefore, you need to plan to keep everything else in concern, including the expense involved in hiring a web development company. Once you have clear insights regarding your website building plans, it’s time to plan the entire expense. However, as explained, the actual cost varies on what plans you have on hold for your website, as if it is for a small business, an e-commerce store, or an advanced website. As you can already understand, the total cost can vary widely as the need for a web design company can also differ.

Small Businesses

A simple website will do pretty well if it is for a small business. That way, the total expenditure can range from around $100 to $500. However, this cost can increase, provided you have bigger plans. If you are going for a custom-built website with the assistance of a website development company, it can cost up to $30,000 or even more.

In order to get started with your business, you will require a domain name and web hosting for your website. The cost of a domain generally starts from $14.99 per year, and for web hosting, it can range up to $7.99 per month. Provided these minimum ranges are combined, it will cost you $110.87 per year to build a website.


Advanced features need premium plugins, and therefore you might even require to shift to a more powerful web hosting service. This is because, over time, your website keeps growing, and consequently, the number of visitors increases steadily. Such premium plans offer features such as 30 GB web space, faster performance, staging, etc. Those advanced websites can easily handle over 100,000 visitors per month. The overall cost for creating an advanced site can range between $500 to $1000 per year. However, that too depends on how many plugins you use on your particular website. For an advanced website, you would surely need assistance from the best web design company.

E-commerce Stores

An e-commerce website needs a domain name and web hosting just like any other website. For the plugins, you can either use the free ones or the premium ones as per your choice. The overall cost of starting an e-commerce store is approximately up to $190 per year. However, this can increase if you use premium plugins and extensions.

Kolkata is a hub of industries that are currently blooming in this particular web design and development sector. However, as noted above, the cost involved in building a website is a general range that can vary upon your goals and budget. Therefore, if you desire to launch your website with the help of the best website design company in Kolkata, these estimates would work just fine for you.


If you were someone who had no idea about the cost of building a new website in Kolkata, this blog might have proved to be a gift for you. It has listed the generic price according to the current estimates of 2021. Therefore pick a website development company in Kolkata and get started with your website building.

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November 22, 2021 0 Comments

Important Things to Keep in Mind When Building a New Website

Creating a website is not all as easy as it appears. There are a plethora of easy options to help build your website, some of which are even free of cost. However, there is a lot more to building a website than what such template-driven options offer. This is where the function of a website design company comes into play. It is because your web designer needs to be reasonably assured of the web’s psychology and its styles.

The web teams ensure that your work is understood and executed correctly. However, there are certain things that you need to keep in check even if you have employed the best website design company. If you are unsure what those pointers can be, you have landed at the right place. This blog is meant to assist you with seven essential things that you should keep in mind while building a website.

Goal or Aim of Your Website

You will be able to set more precise goals that will further aid in the entire planning process only when you have a purpose in mind for your website. The purpose of your website can vary from traffic building to enhancing communication existing between a brand and its potential customers. Your goal will help create a focus and thereby support the entire website project.

Web Design and Layout

The UX/UI design of your website is bound to create a psychological effect on your users. Thereby, it highly affects the way people respond to your site. Nothing can ever beat the power of an excellent online user experience. Therefore, one of the most vital factors to keep in mind during the course of work of the web design and development company is to create an appealing design for the website. Clean designs with high quality also enable the viewers to focus on the valuable content displayed, which helps enhance the essence of your brand.


You need to understand the fundamentals of typography before choosing a web design company to handle your website building. If your texts are too short or too long, it is bound to affect the way readers respond to your website. Therefore, you should pay attention to the fonts because that will help you lure your target audience without compromising your brand’s purpose.


Ignorance or lack of regular maintenance can expose your websites to hackers. Technology advancements and constant updates expose your websites to malware, viruses, and other sorts of risks. Therefore, you need to keep this in check before you choose a website development company.

Site Performance and Speed

A well-optimized website with fast response increases visits ranks your page high and assures effective mobile performance. So, you need to ensure that there is zero error in functionalities to satisfy the users with your website.

Target Market

If you are well aware of your target market, you will quickly be able to build a website that directly meets their needs. Thus, you have to understand market specifications for clarifying the design, color, layout, style, call to action, and even content strategy.

SEO and Essential Plugins

SEO is undoubtedly an essential aspect of building a website. If you don’t put any effort into SEO and just concentrate on great content and sleek functionality, all of it is bound to turn pointless. Therefore, you have to build a website with SEO code because that would ease the appearance of your website in front of its target audience.


Kolkata is blooming with newly established website development companies. However, you need to select the best web design company in Kolkata to ensure that your website building is in safe hands. With the pointers listed above, you are already aware of what you need to keep in mind before building a website. Therefore, your job of finding a suitable website development company in Kolkata to fit your needs gets more manageable than ever.

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November 19, 2021 0 Comments

Protect Your Website with a Handy Security Checklist

Website development services

Do you feel that looking for your phone with sleepy eyes makes you just as weird as anyone else? Well, it doesn’t. Nowadays it has become an incredibly normal phenomenon. Honestly, this was not how life had been just a few decades ago. Since the birth of the internet, people have fallen head over heels in love with it. Its so many facilities have made it a necessity instead of a facility. 

The extensive use of the internet has led to digitalization. Thereby leading to the growth of digitalization in all walks of life. No matter if you want to sell online or want to portray your art through this platform, you can simply do it all. However, the first thing that an online presence requires is a platform. In the beginning phases, you may want to opt for a social media presence. However, in the long run, it is vital to have your very own and distinguished landing page or website.

Since websites are immensely important to a business, they often fall prey to data leaks or hack. These unforeseen issues can cause huge losses to the enterprise. This is why it is important to maintain a security checklist for your website. Innovination, the best web design and development company is at your service. It provides some basic tips that can help to keep a check on the safety of your website. These are as follows.

Periodically Updating the Status of Your Software:

Softwares are ever-changing and updating. Since the software is the backbone of the website, it can help in improving the various features of the same. Therefore, it is necessary to keep updating them and keeping them at par with the current trends of the market.

Using Secured Passwords and Frequently Changing Them:

The importance of having a robust password has been stressed time and again. Since passwords are the easiest to hack, it is important to frequently change your passwords. It is generally advisable to use a password that is a mix of special characters, numbers and alphabets in both lower and upper cases.

Conducting Regular Backups:

Website backups can be your best friend especially in times of need. Regular backup of your website can help in a quick resolution to many of your issues such as broken pages. However, only a handful bunch of businesses conduct periodic backups. Innovination, one of the best website development company simply suggests you conduct backups regularly.

Acquiring a Sturdy Malware Detector:

When the health of your online presence is considered, malware can be your worst enemy. However, you need not worry at all. Numerous software is available such as Quitters, Astra Security, etc that can help you detect and resolve your malware issues.

Being Mindful about Specific Permissions:

Managing an entire website can sometimes become hectic. Therefore, it is a natural tendency to allow permissions to various software which sometimes becomes a hurdle to website security. To curb this, you can simply use a content management system (CMS) to better manage your content without putting your site’s security at stake.

Acquire an SSL Certificate:

Innovination is the best web design company in Kolkata, highly recommends you to acquire an SSL certificate. Also known as Secure Sockets Layer, these certificates can contain sensitive data such as customer information, debit or credit card details, etc. They can immensely secure your website and help you safely store these details.

By using these simple tips, you can significantly improve your website performance and security. Thereby, shaking off all the legitimate worries with a soft blow.

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August 6, 2021 0 Comments

Five Changes to Your Website That Can Help in Attracting More Customers

Digital marketing agency

Websites are also known as the landing page is the first stop for your audience. The website of a company is the first impression of the company on its potential customers.

Therefore you need to create a website that can leave a lasting impression on the minds of your consumers. Every good quality website must possess a few qualities. These are as follows.

Well Implementation of SEO:

Before you launch your website, you must have a clear and well-drafted SEO strategy. The proper implementation of SEO can have a huge impact on your website and the amount of traffic it pulls. Therefore make sure to develop content that can organically improve your website’s ranking on various search engines. Innovination is the best SEO agency that can help you do the same.

Should Contain Enough Calls to Action:

It is a prerequisite for each website to contain clear calls to action. Websites with clear calls to action can have a positive impact on the minds of the audience. Make sure to apply clear calls to action for specific events only and not for everything. Too many calls can be confusing for your audience. For example, if you want your audience to sign up for a newsletter, add a call to action for that section only. You may update the call to action and apply it elsewhere in future.

Must have Dedicated Buttons for Social Media Platforms:

We are all eager to research more about something we are interested in. However, if the research procedure is made easier, it creates a higher possibility to explore the same. Therefore it is extremely important to provide distinct buttons on your website. Availability of such features can distinctly improve consumer usability and give your website a tidier look. You no longer need to worry about website development when you have Innovination by your side.

Keep it Updated:

Constant updating of websites is a must. Since it is the first place where you can interact with your clients, it is important to make it a space that contains clear, relevant and latest information about the company. Moreover, you will need to constantly add the contact information such as email addresses, etc of people with whom your potential clients can interact.

Visual Appearance is Key:

Nobody likes to go through long pieces of information. It can often become boring and annoying. This is why it is essential to add visually appealing elements. For example, you can add different colours to different buttons on your website. You may also add interesting pictures or pop-ups to accentuate the look of your website. Innovination is the best digital marketing agency that can do this for you with ease.

In the online world, it is essential to stand out. But to make a difference, you need to apply numerous different features. These can make a lot of difference to the mindset of your consumers.

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July 21, 2021 0 Comments

How to Make Your Business Website Interactive for Users

Website design Services

With the increasing popularity of digital marketing, a well-designed business website has become an indispensable marketing tool. The existence of n active and updated business website confirms the digital presence, without which you cannot thrive well in the current age. A business website is a collective combination of a television commercial, billboard as well as storefront.  Making it more interactive for the users will make your website design more lively and palpable.

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Need for Interactivity

Studies have revealed that with proper execution, visually interactive content can reach up to a stunning seventy per cent conversion rate. Interactive content holds a unique position for the current-gen audiences. It helps them to discover the information they seek in the most user-friendly manner. Trends reveal that the most populous generation of the time, Generation Z, place a significant premium on authenticity.

Content will miss the target of reaching out to the audiences if it misses a personal touch. Personalization is one of the basic pillars of successful content. Mortgage calculators, quizzes are some of the key elements of making the site more interactive for the users. It offers user-centric responses. Hyperlinked data, graphs and maps allow them to retrieve information relevant to his/her personal needs. It must ensure answering all the associated queries.

Interactive Calculators and Quizzes

Visually interactive quizzes, featuring catchy images and other illustrations is one of the most effective tools of personalized content. Any prank gaming quiz will also succeed in this regard even if it tells, who you were at your last birth. The content of personalization plays a key role, making the users truly believe the results of the quiz. If you can present a quiz that allows the user to say which kind of products suit their purposes well during a particular ob, you can well-understand their requirements and proceed accordingly.

Interactive calculators serve similar purposes. These become highly useful for calculating loan calculations, interest rate, etc.

Interactive Data Visualizations

An interactive infographic is an effective tool to increase organic traffic leading to conversion. It proves to be highly advantageous for the users. But, you have to make sure that these infographics are limited in number with short, crisp and highlighting contents. Multiple infographics or a single, tediously long infographic will fail your target.

Motion Graphics and Videos

Trends reveal that motion graphics and home page videos hold at least eighty-two per cent of the entire internet drive. Any brand website must contain a minimum of one motion graphic for capturing the audience attention. The home page videos are also helpful for engaging the target audiences.

Some other examples of interactive content include organizing poles, keeping the content user-friendly with relevant backlinks, engagement invitation, promises of rewards, asking for user experiences and feedbacks. You have to keep your content fresh and lively to keep pace with the current trends.

Advantages of Interactive Content

Engaging content is currently the easiest way to connect with your target audiences. It helps you to improve the overall position of your website. The more user-friendly it is, the better chances of success it carries. Some of the most highlighting advantages of interactive4 content include:

  • Better connectivity with the audiences
  • Enhanced personalization of your website
  • Reduction in bonus rate
  • Improved brand awareness
  • Encouraging the audiences
  • Boosting the conversion rates
  • Associating premium and relevant backlinks

Without proper audience connectivity, no business can succeed. The language of this connectivity changes with time. It has evolved to go digital during the current times. You have to primarily analyse the audience needs for reaching them. Then you can strategically plan accordingly for prosperity.

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June 21, 2021 0 Comments

Why WordPress is Your Best Choice for CMS Website ?

Wordpress Development Services

Today talk to any website developer and I am sure he knows WordPress. That is because it is the most famous and easy CMS (content management system) to build any website, blog, or e-commerce website. It is a free and open-source platform written in PHP and uses a MySQL database. Nowadays many CMS apart from WordPress are available, some are free and some are paid. In this blog, we’ll know about WordPress, its functionalities, and know we can use this CMS to achieve business success.

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Why WordPress?

People choose WordPress because it helps in creating beautiful websites for showcasing your company portfolio, build your blog or sell products online using Woocommerce. WordPress has a backend from where the admin can change and add the content, design, etc., and a frontend from where the visitor can see your content.

Below are few examples of what type of websites you can build on this framework.

Blogging Website:

Blogging websites can be easily created within a few minutes. Bloggers can share their daily vlog, recipes, thoughts, photos, reviews, tutorials, and much more. Blogging website quickly shows as a content display in the search engine result.

E-commerce Website:

An eCommerce website is like an online store. You can sell your product or services anywhere in the world. You can showcase your product on your website. Customers visit your website, see details about the products and buy. The can even pay online through your own website.

If you have little experience working with CMS then knowing your way around Woocommerce will not be much of a challenge. But if you are someone who is not experienced in working with CMS then it is going to take some time before you can understand and start selling online. It is recommended that you outsource your designing and development tasks to an e-commerce website development agency so that you can be assured that you get quality work and your customers can get a seamless user experience in buying from your website.

Business Website:

Many companies these days rely on their website to generate leads for them. If a customer searches for any service or product that you sell, then the customer can find your website on Google and visit your website and submit their query about your service or product.

Here is the list of Top Website Design companies in Kolkata that can help you get an awesome Website that can start generating leads for you.

Portfolio website

Suppose you are a freelancer or a small business owner, you need a small website so that you can showcase your projects, artwork, handcraft, etc. It is fairly easy to do so on WordPress and shouldn’t take more than 1-2 days to complete the entire website.

Forum website

Forum websites are a very helpful place where users can ask any queries or questions and anyone can share their answers. Many big forum websites are made in WordPress.

Event website

If you are thinking to host an event then using WordPress can create a great website about your event and even sell your tickets online.

E-learning website

Through e-learning website, it’s easy to sell your courses. Students can choose the course and buy your courses online.

Benefits of Building Website On WordPress :

Few more reasons to choose WordPress are given below:


Today if you thinking to make a website for your business, then the first thing anybody checks is the cost. Innovination suggests that if you are worried about the cost then build your website on WordPress. It is very cost-effective and maintenance is also lot cheaper than other platforms

Huge library of Plugins

WordPress has a lot of free and paid plugins, they help you to easily manage and update your website. Most of the plugins are free, that’s why this is the best platform for small and startup businesses to build a website.  Some plugin names and there functionally given below.

  • Rank Math – Easy to optimize your website SEO.
  • Akismet – usually comes with the initial WordPress installation. For comment spam
  • WooCommerce – For e-commerce online store
  • LiveChat – Best live chat support software

Responsive Web Design

When you develop your website on WordPress you get a good responsive website. It’s automatically adjusted and looks good on all devices like desktop, tab, and mobile.

Website Security

We know none of the websites is 100% secured but WordPress security is better than another platform. The WordPress team continues working to improve their security site and try to completely secure their client website.

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May 25, 2021 0 Comments
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