Why do You Need to Choose the Best Digital Marketing Agency to Excel in the Digital Space for Your Organization?

Digital modernization has turned the world upside down. It has affected the business world in ways one cannot even imagine. With such a lot of customers online, one can hardly maintain the pace if they are don’t establish their business online well enough. So, what is the first idea that comes to the mind of business owners when they need their organization to be well established online? Yes, it is undoubtedly a digital marketing agency.

With almost all of your audience online, there is undoubtedly a plethora of digital agencies available to guide you with their services. However, not everyone is potent enough to drive you with an experienced team and high-ranked services. To enjoy such services, you need to choose the best digital marketing company. If the question still persists about how you would land on such an agency, this article is just for you. It is intended to guide you with just the correct information that you would need regarding the same.

Kolkata is blooming with fresh business minds who are establishing and flourishing with ideas and talents. If you are a business owner residing in or near Kolkata and are searching for the top SEO company in Kolkata, we got you.

Innovation is one of the best ROI-driven digital marketing companies that assures you 360-degree digital solutions. Some of such solutions are listed as follows:
● SEO
● PPC
● Social media
● Online reputation management
● Lead generation

We are here to guide you with our digital marketing experience and knowledge that is bound to aid your business in attaining its full potential for online marketing. So, suppose you desire to enjoy the services of the best SEO company in Kolkata. In that matter, all you need to do is hire Innovation as your digital marketing partner to help value your digital effort.

However, the question of why you need to choose the best digital marketing agency still pertains. Lets’s get that answered too!

If you own a business near Kolkata and are struggling to get it established, all you need is a perfect SEO agency in Kolkata because the right one can make all the difference for your company.

Digital marketing agencies come with the following tactics, in general:
SEO (Search Engine Optimization)
Content marketing
Video marketing
Email marketing
● Mobile marketing
Online advertising
Social media marketing

A digital marketing agency aids in reaching customers online through omnichannel, multichannel, or sometimes even through single-channel marketing. That, in turn, allows the business owners to interact with the customers through several channels such as blogs, social media, websites, social media, etc.

A digital marketing agency specializing in SEO services, such as Innovation, helps the contents of the client’s website to rank high on search results, that is, increase the visibility.

Paid search (paid advertising) is another popular way such agencies use to drive traffic to the website. These digital agencies that lay their primary focus on online ads are well accused of producing attention to the client’s website and conforming to the best practices. So, if you search for a PPC agency in Kolkata, all you need to do is hire Innovation as your digital marketing partner.

Why Should You Choose Us?

● We have been rendering an extensive range of digital marketing services to clients globally. Our strategic marketing and online solutions assist our clients in enjoying a high ROI.
● We make sure that our client’s businesses get enough visibility. We offer the best services that your organizations need to excel in the digital space. We assure you of maximum online exposure and visibility.
● If you need your website to rank high organically on popular engines such as Google, with the help of SEO services or paid ads like PPC to make your brand enjoy the highlight, we are here to perform precisely that.

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October 25, 2021 0 Comments

3 Steps to Boost Your SEO Growth

SEO Services

Website Audit

Website Audit is immensely necessary for every organization before optimizing their SEO. For this purpose, we use various kinds of tools to audit our websites for SEO. These include both free and paid tools. Some of them are as follows.

Paid Tools

 Ahrefs.com: This tool is an all-in-one solution for all kinds of needs that revolve around website SEO auditing. It can help in auditing the content of the site and provide a detailed analysis on the performance of the site including competitor analysis, keyword analysis, relevance, etc. These highly useful features make it an amazing paid tool that is worth every penny of it.

 Ubersuggest: Despite being a paid tool, this site allows for the extensive analysis of any website, especially issues regarding links that are associated with the site. This tool is also amazing for tracking the traffic of the website. This makes this site one of the most advantageous tools ever.

 SEMrush.com: This tool is one of the most widely used tools ever. Several individuals and organizations use it for tracking the performance of their websites. One of the prime advantages of using this tool is that it is great at providing recommendations regarding the SEO, advertising and marketing used by the site.

 Moz.com: This tool is a one-stop for all forms of SEO requirements. However, it is especially helpful for tracking data in real-time and performing competitor analysis. Regardless, it also has other features that are immensely beneficial for assessing the performance of a site.

Free Tools

 Google Analytics: This is one of the best free tools that can have several features. One of the key benefits of this tool is that it helps in understanding the performance of marketing and content of a website.

 Google Search Console: Google provides several searches and analytical tools that can be immensely helpful for organizations. Several features can point out critical errors and provide resolutions for the same. The correction of these issues can instantly make any site more Google-friendly than it was before.

 Seositecheckup.com: This tool is immensely helpful in checking the technical issues that may have been overlooked during the assessment of the website. The detailed portrayal of these issues can help improve the user experience and interface of the site.

What We See in Audit Report

The preparation of an audit report is not enough. The audit reports need to be well analyzed to point out the sectors that need improvement and changes. Given below are some sectors that are critically judged in an SEO audit report.

 Technical Error: If some technical issues are existing in the website, those can harm your SEO health score, it needs to be solved immediately to get a good SEO result.

 SEO Elements are Existing or Not: Several elements are necessary to be analyzed before conducting SEO optimization. Therefore, it is necessary to check if these elements are present or not and how well they are performing. Like Meta tags, interlinking, sitemap.xml file, Google analytics, search console tracking code, etc.

 Indexing Issue: For every website that is available on the search engine, bots of the search engine crawl the website and understand the content of the same then these bots index them properly according to their relevance. Proper indexing can help websites rank better than others.

 Canonical Issue: These issues help in revealing other websites that have similar URLs as that of the concerned site. These issues sometimes result in improper redirection leading to loss of traffic for the original website.

 Ranking Check: A ranking check is referred to the current ranking of a site on a search engine. The reasons that have led to the current ranking of the site are analyzed in this check and the pitfalls are assessed.

 DA Check: Also known as Domain Authority check, is one of the most important elements that are checked during the SEO analysis of a particular site. The Domain Authority of any site reveals how the particular site may show up on the search engine results page.

 Global Ranking Check: proper analysis can help in improving the performance of a website proper analysis also includes checking the Global rank of a website before altering the current procedures.

 Crawl Report: Several bots crawl websites and discover opportunities and threats by analyzing the URL, applications, CSS scripts, images, content, etc. The quality of the content on the website can help in the natural ranking of the site on search engines.

 Website Loading Test: website loading test is one of the most important tests which analyses the SEO of a site. This is because the amount of time taken by a website to load will impact the user experience and the site with the fastest load time has an advantage over slow websites in terms of SEO. According to a recent survey, most people leave web pages that do not load within four seconds.

 Mobile-Friendly or Not: It is important to understand that not all users access the internet through laptops or computers therefore it is important for websites to be mobile-friendly. A mobile-friendly website will have the same buttons but a different layout.

 Structure Data Error: There exists a properly structured format that needs to be followed by all sites. This analysis helps in ensuring that there is no error in the overall data structure markup of the site.

Backlinks Profile Analysis: Backlinks are extremely important for a website. It provides credibility to the website. However, these backlinks need to be analyzed to understand other important features for example the quality of the linked sites, their relevance, etc.

 Find and Fix Broken Links: Broken links are huge trouble for any website. Therefore it is necessary to periodically check these links and update or replace them for other websites as well.

 Find Our Competitor: During SEO analysis competitors are referred to those sites that have some of the highest organic rankings and are using the top three keywords that are relevant to the concerned business.

Process of Keyword Research

Keywords are one of the most essential components of a website. However, there is a procedure in which keyword research is done. Conducting proper keyword research requires the use of tools. These are both paid and unpaid tools. Given below are some of them.

Paid Tools

 Ahrefs Keywords Explorer: This is one of the best tools for conducting keyword research this unique tool can easily generate keywords according to the content of a particular website.

 Keywordtool.io: This tool is one of the most beneficial tools that help in generating long-tail keywords for websites. These keywords are usually extremely relevant and can be optimized as well.

 Moz Keyword Explorer: With the help of this tool one can easily discover some of the most valuable keywords for a website. These keywords are usually discovered after conducting extensive research in generating the competition and latest trends in the market.

 SEMrush: Keyword planning is immensely easy with the help of this tool. It can aid in understanding the keyword density, search volume, keyword demand, and many other relevant parameters.

Free Tools

 Google Trends: This tool can help in understanding how popular a particular keyword has been for a stipulated period. Moreover, it can also chart the popularity of the keyword according to its geographic location.

 Google Search Console: With the help of this free tool, one can understand the performance of the website according to the amount of traffic generated by the same.

 Google Keyword Planner: The extensive use of this tool can aid in the search for newer keywords Bid understands the relevance of the same according to the website.

How to do Keywords Research

Given below is a guided chart that can help in the process of keyword research.

  1. Collect Your Keywords and What Type of Service or Product You Sell: Before researching your keyword it is important to understand the kind of product or service that an organization is selling. A detailed assessment of the same can help in understanding the kind of keywords that the organization requires.
  2. Collect What Keywords Your Competitors Rank for: When it comes to keywords competitors are referred to those people who you are looking to acquire the same keyword. However, in reality, the two organizations may produce different products or services. For example ‘fresh cakes’ may be a keyword for both a baker and a firm that produces cake mix.
  3. Use Keyword Research Tools: Several paid and unpaid tools are available on the Internet that can be used to properly research the keywords that an organization is looking for.
  4. Study the Target Market: It is essential to study the target market before looking for keywords. The detailed study of the target group can help in better understanding which keywords to target to attain maximum output.
  5. Search Volume: With the help of this unique metric, one can understand the number of people that have a similar query. This can aid in understanding the amount of volume that is attracted by a particular topic. However, to reach the output of the analysis, certain parameters are noted. These are as follows.

 Clicks: Search click can be simply known as the number of clicks that a certain keyword is receiving. For example “digital marketing”. The amount of clicks generated by the keyword is of more importance than the search volume of the keyword itself.

 Traffic Potential: Before understanding traffic potential, it is necessary to chalk out certain parameters. These include the primary keyword and the realistic rankable position of a website. Traffic potential is then calculated by multiplying the search volume with the click-through rate of a keyword. The output is the total traffic potential.

 Keyword Difficulty: This is the method to calculate the amount of difficulty a website would have to rank on the organic search results page on any search engine. This assessment can aid in locating the issues that the website might be going through.

 Cost-Per-Click (CPC): Cost-Per-Click (CPC) refers to the amount of money paid by advertisers to search engines every time visitors click on their display advertisements that are attached to their websites.

Process of Content Optimization

What Tools do We Use for Content Optimization for SEO

 Grammarly: This is one of the best tools to check the grammar and plagiarism of the content. By using this tool, the content of the website can be refined and optimized to attain a better rank on search engines.

 Plagiarism Checker: There are numerous websites and content available on the internet. Therefore, it is essential to ensure that the content of a particular website is not the same as that of another. These free tools are immensely beneficial for the same.

 Google Search Console: This is yet another free tool that is a boon when it comes to tracking the performance of a website, concerning the amount of search engine traffic. With the help of this tool, newer keywords can be found and click-through rates can be arranged. This can help in chalking out more relevant keywords.

Process of content optimization

● Before any content is published on a website, it is important to check the grammar, spelling, plagiarism, etc of the content. It is important to ensure that the content of the website is relevant and clear as well. These can help in improving the quality of the content thereby improving chances of attaining a better organic rank.

● No website is complete without the presence of strong and relevant keywords. Therefore, it is important to add keywords to the content. Keywords play a key role in the ranking of the websites on the search engines results page.

● The presence of internal links on a website determines how authentic it is therefore it is important to ensure that the website has been interlinked. Interlinking refers to both backlinks and forward links.

● Checking the content of the website is not enough. It is important to check the number of words and characters on the website. By searching such intricate details can help in formulating better search engine optimization strategies.

● The quality of the website also depends on the kind of content that is present on it. Categorization of content is necessary. Therefore, it is important to check if the content has been formulated according to search engine optimization principles or not.

● Websites that create meaningful content gain more trust from the audience. This is why it is important to create content that is trustworthy and genuine.

● Match Intent helps in understanding the intention of a user and converts it into an expression that is to the best intent for example if the queries what is the weather right now match intent would withdraw two parameters out of it firstly the time and secondly the location.

● The assessment of all these parameters helps in determining the quality of the content. Then this content can be molded to improve the organic ranking of the website.

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September 6, 2021 0 Comments

Top 5 B2B Digital Marketing Strategies Worth Following

B2B Digital Marketing Strategy

Are you searching for the best digital marketing agency in Kolkata? Then you have come to the right place! If you listen to the term “B2B Digital Marketing”, you will soon think of outbound marketing and emails to potential customers you find. This still works but it is generally not the best way to attract customers. These technologies have a place in the marketing toolkit but we live in a world where things are constantly evolving. If you need to succeed in a B2B digital marketing strategy, you must adapt latest trends in the digital age.

Research/Demographics Targeting

Every B2B digital marketing strategy has a goal. If you have trouble figuring out where to start, focus on a single customer group. When it comes to how users use your marketing content and how you reach people, Google Analytics is an amazing place. As a company with B2B target, you need to have an in-depth understanding of your products/services and how they can help other businesses.

Have a User-Friendly Website

In today’s online market, it is very important to build a website for your own business. It is not just a beautiful face, it allows showing expertise, quality, and world solutions. Your B2B website may be the first point of contact for many customers. Is the content on the landing page written for your target audience? Are there important keywords? Is SEO optimized? Finding in search engines is an important step. Thus you can set up the best digital marketing company.

Strong SEO Tactics

As discussed above, your target audience must be able to find you. On-site SEO includes optimizing all the important metrics such as title tags, Meta description, keyword cannibalization, and more to improve website ranking such as commenting, broken link building, social bookmarking. As you carry on with all these activities consistently, you will get more traffic and search engines will begin to see your website as credible. This can also be improved by writing & posting quality articles on the website. Top SEO agency can provide you the best service.

Social Media

You might overlook using social media as a part of your B2B digital marketing strategy. But an approximately 60% of the buyers check social media before purchasing something. So, if you have not set up a social media presence on platforms such as Twitter and Instagram, it is high time to get started. You can also purchase social media starter packages as they will lighten your workload.

PPC Campaigns

If you have a sufficient budget, you can use PPC for your B2B digital marketing strategy.SEO and content will help you get the results you need. However, if you want to see the results quickly, PPC campaigns are a good choice. PPC will open up amazing opportunities to help you attract the attention of your target audience, who may not have discovered your product or service.

Innovination is the Best PPC agency  having expertise in B2B digital marketing. Get in touch with us to know how we can enhance your marketing strategy.

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July 30, 2021 0 Comments
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