Website Audit

Website Audit is immensely necessary for every organization before optimizing their SEO. For this purpose, we use various kinds of tools to audit our websites for SEO. These include both free and paid tools. Some of them are as follows.

Paid Tools

● Ahrefs.com: This tool is an all-in-one solution for all kinds of needs that revolve around website SEO auditing. It can help in auditing the content of the site and provide a detailed analysis on the performance of the site including competitor analysis, keyword analysis, relevance, etc. These highly useful features make it an amazing paid tool that is worth every penny of it.

● Ubersuggest: Despite being a paid tool, this site allows for the extensive analysis of any website, especially issues regarding links that are associated with the site. This tool is also amazing for tracking the traffic of the website. This makes this site one of the most advantageous tools ever.

● SEMrush.com: This tool is one of the most widely used tools ever. Several individuals and organizations use it for tracking the performance of their websites. One of the prime advantages of using this tool is that it is great at providing recommendations regarding the SEO, advertising and marketing used by the site.

● Moz.com: This tool is a one-stop for all forms of SEO requirements. However, it is especially helpful for tracking data in real-time and performing competitor analysis. Regardless, it also has other features that are immensely beneficial for assessing the performance of a site.

Free Tools

● Google Analytics: This is one of the best free tools that can have several features. One of the key benefits of this tool is that it helps in understanding the performance of marketing and content of a website.

● Google Search Console: Google provides several searches and analytical tools that can be immensely helpful for organizations. Several features can point out critical errors and provide resolutions for the same. The correction of these issues can instantly make any site more Google-friendly than it was before.

● Seositecheckup.com: This tool is immensely helpful in checking the technical issues that may have been overlooked during the assessment of the website. The detailed portrayal of these issues can help improve the user experience and interface of the site.

What We See in Audit Report

The preparation of an audit report is not enough. The audit reports need to be well analyzed to point out the sectors that need improvement and changes. Given below are some sectors that are critically judged in an SEO audit report.

● Technical Error: If some technical issues are existing in the website, those can harm your SEO health score, it needs to be solved immediately to get a good SEO result.

● SEO Elements are Existing or Not: Several elements are necessary to be analyzed before conducting SEO optimization. Therefore, it is necessary to check if these elements are present or not and how well they are performing. Like Meta tags, interlinking, sitemap.xml file, Google analytics, search console tracking code, etc.

● Indexing Issue: For every website that is available on the search engine, bots of the search engine crawl the website and understand the content of the same then these bots index them properly according to their relevance. Proper indexing can help websites rank better than others.

● Canonical Issue: These issues help in revealing other websites that have similar URLs as that of the concerned site. These issues sometimes result in improper redirection leading to loss of traffic for the original website.

● Ranking Check: A ranking check is referred to the current ranking of a site on a search engine. The reasons that have led to the current ranking of the site are analyzed in this check and the pitfalls are assessed.

● DA Check: Also known as Domain Authority check, is one of the most important elements that are checked during the SEO analysis of a particular site. The Domain Authority of any site reveals how the particular site may show up on the search engine results page.

● Global Ranking Check: proper analysis can help in improving the performance of a website proper analysis also includes checking the Global rank of a website before altering the current procedures.

● Crawl Report: Several bots crawl websites and discover opportunities and threats by analyzing the URL, applications, CSS scripts, images, content, etc. The quality of the content on the website can help in the natural ranking of the site on search engines.

● Website Loading Test: website loading test is one of the most important tests which analyses the SEO of a site. This is because the amount of time taken by a website to load will impact the user experience and the site with the fastest load time has an advantage over slow websites in terms of SEO. According to a recent survey, most people leave web pages that do not load within four seconds.

● Mobile-Friendly or Not: It is important to understand that not all users access the internet through laptops or computers therefore it is important for websites to be mobile-friendly. A mobile-friendly website will have the same buttons but a different layout.

● Structure Data Error: There exists a properly structured format that needs to be followed by all sites. This analysis helps in ensuring that there is no error in the overall data structure markup of the site.

Backlinks Profile Analysis: Backlinks are extremely important for a website. It provides credibility to the website. However, these backlinks need to be analyzed to understand other important features for example the quality of the linked sites, their relevance, etc.

● Find and Fix Broken Links: Broken links are huge trouble for any website. Therefore it is necessary to periodically check these links and update or replace them for other websites as well.

● Find Our Competitor: During SEO analysis competitors are referred to those sites that have some of the highest organic rankings and are using the top three keywords that are relevant to the concerned business.

Process of Keyword Research

Keywords are one of the most essential components of a website. However, there is a procedure in which keyword research is done. Conducting proper keyword research requires the use of tools. These are both paid and unpaid tools. Given below are some of them.

Paid Tools

● Ahrefs Keywords Explorer: This is one of the best tools for conducting keyword research this unique tool can easily generate keywords according to the content of a particular website.

● Keywordtool.io: This tool is one of the most beneficial tools that help in generating long-tail keywords for websites. These keywords are usually extremely relevant and can be optimized as well.

● Moz Keyword Explorer: With the help of this tool one can easily discover some of the most valuable keywords for a website. These keywords are usually discovered after conducting extensive research in generating the competition and latest trends in the market.

● SEMrush: Keyword planning is immensely easy with the help of this tool. It can aid in understanding the keyword density, search volume, keyword demand, and many other relevant parameters.

Free Tools

• Google Trends: This tool can help in understanding how popular a particular keyword has been for a stipulated period. Moreover, it can also chart the popularity of the keyword according to its geographic location.

• Google Search Console: With the help of this free tool, one can understand the performance of the website according to the amount of traffic generated by the same.

• Google Keyword Planner: The extensive use of this tool can aid in the search for newer keywords Bid understands the relevance of the same according to the website.

How to do Keywords Research

Given below is a guided chart that can help in the process of keyword research.

1. Collect Your Keywords and What Type of Service or Product You Sell: Before researching your keyword it is important to understand the kind of product or service that an organization is selling. A detailed assessment of the same can help in understanding the kind of keywords that the organization requires.
2. Collect What Keywords Your Competitors Rank for: When it comes to keywords competitors are referred to those people who you are looking to acquire the same keyword. However, in reality, the two organizations may produce different products or services. For example ‘fresh cakes’ may be a keyword for both a baker and a firm that produces cake mix.
3. Use Keyword Research Tools: Several paid and unpaid tools are available on the Internet that can be used to properly research the keywords that an organization is looking for.
4. Study the Target Market: It is essential to study the target market before looking for keywords. The detailed study of the target group can help in better understanding which keywords to target to attain maximum output.
5. Search Volume: With the help of this unique metric, one can understand the number of people that have a similar query. This can aid in understanding the amount of volume that is attracted by a particular topic. However, to reach the output of the analysis, certain parameters are noted. These are as follows.

● Clicks: Search click can be simply known as the number of clicks that a certain keyword is receiving. For example “digital marketing”. The amount of clicks generated by the keyword is of more importance than the search volume of the keyword itself.

● Traffic Potential: Before understanding traffic potential, it is necessary to chalk out certain parameters. These include the primary keyword and the realistic rankable position of a website. Traffic potential is then calculated by multiplying the search volume with the click-through rate of a keyword. The output is the total traffic potential.

● Keyword Difficulty: This is the method to calculate the amount of difficulty a website would have to rank on the organic search results page on any search engine. This assessment can aid in locating the issues that the website might be going through.

● Cost-Per-Click (CPC): Cost-Per-Click (CPC) refers to the amount of money paid by advertisers to search engines every time visitors click on their display advertisements that are attached to their websites.

Process of Content Optimization

What Tools do We Use for Content Optimization for SEO

● Grammarly: This is one of the best tools to check the grammar and plagiarism of the content. By using this tool, the content of the website can be refined and optimized to attain a better rank on search engines.

● Plagiarism Checker: There are numerous websites and content available on the internet. Therefore, it is essential to ensure that the content of a particular website is not the same as that of another. These free tools are immensely beneficial for the same.

● Google Search Console: This is yet another free tool that is a boon when it comes to tracking the performance of a website, concerning the amount of search engine traffic. With the help of this tool, newer keywords can be found and click-through rates can be arranged. This can help in chalking out more relevant keywords.

Process of content optimization

● Before any content is published on a website, it is important to check the grammar, spelling, plagiarism, etc of the content. It is important to ensure that the content of the website is relevant and clear as well. These can help in improving the quality of the content thereby improving chances of attaining a better organic rank.

● No website is complete without the presence of strong and relevant keywords. Therefore, it is important to add keywords to the content. Keywords play a key role in the ranking of the websites on the search engines results page.

● The presence of internal links on a website determines how authentic it is therefore it is important to ensure that the website has been interlinked. Interlinking refers to both backlinks and forward links.

● Checking the content of the website is not enough. It is important to check the number of words and characters on the website. By searching such intricate details can help in formulating better search engine optimization strategies.

● The quality of the website also depends on the kind of content that is present on it. Categorization of content is necessary. Therefore, it is important to check if the content has been formulated according to search engine optimization principles or not.

● Websites that create meaningful content gain more trust from the audience. This is why it is important to create content that is trustworthy and genuine.

● Match Intent helps in understanding the intention of a user and converts it into an expression that is to the best intent for example if the queries what is the weather right now match intent would withdraw two parameters out of it firstly the time and secondly the location.

● The assessment of all these parameters helps in determining the quality of the content. Then this content can be molded to improve the organic ranking of the website.

Websites are also known as the landing page is the first stop for your audience. The website of a company is the first impression of the company on its potential customers.

Therefore you need to create a website that can leave a lasting impression on the minds of your consumers. Every good quality website must possess a few qualities. These are as follows.

Well Implementation of SEO:

Before you launch your website, you must have a clear and well-drafted SEO strategy. The proper implementation of SEO can have a huge impact on your website and the amount of traffic it pulls. Therefore make sure to develop content that can organically improve your website’s ranking on various search engines. Innovination is the best SEO agency that can help you do the same.

Should Contain Enough Calls to Action:

It is a prerequisite for each website to contain clear calls to action. Websites with clear calls to action can have a positive impact on the minds of the audience. Make sure to apply clear calls to action for specific events only and not for everything. Too many calls can be confusing for your audience. For example, if you want your audience to sign up for a newsletter, add a call to action for that section only. You may update the call to action and apply it elsewhere in future.

Must have Dedicated Buttons for Social Media Platforms:

We are all eager to research more about something we are interested in. However, if the research procedure is made easier, it creates a higher possibility to explore the same. Therefore it is extremely important to provide distinct buttons on your website. Availability of such features can distinctly improve consumer usability and give your website a tidier look. You no longer need to worry about website development when you have Innovination by your side.

Keep it Updated:

Constant updating of websites is a must. Since it is the first place where you can interact with your clients, it is important to make it a space that contains clear, relevant and latest information about the company. Moreover, you will need to constantly add the contact information such as email addresses, etc of people with whom your potential clients can interact.

Visual Appearance is Key:

Nobody likes to go through long pieces of information. It can often become boring and annoying. This is why it is essential to add visually appealing elements. For example, you can add different colours to different buttons on your website. You may also add interesting pictures or pop-ups to accentuate the look of your website. Innovination is the best digital marketing agency that can do this for you with ease.

In the online world, it is essential to stand out. But to make a difference, you need to apply numerous different features. These can make a lot of difference to the mindset of your consumers.

A best digital marketing company can provide you will long term solutions that can spice up your SEO strategies. The company is adept with SEO strategies that can help you get your business as many pairs of eyes as you want to. This is why, Innovination is known as the best SEO agency in Kolkata by their niche.

However, the power of online reviews and SEO can only be optimised by merging their effects. This is why you need to apply both strategies at once. Nevertheless, the following points will aid in showing why.

Online Reviews are Essential for Local SEO

The key to a business’s growth is by ranking higher on the local SEO. This is because by ranking higher on the local SEO your business would receive increased local visibility.

There are three components on which local SEO ranking is based. These include distance, relevance and dominance. However, it can be altered with the help of content. Tools like Google’s Local Pack can aid in the maintenance of such statistics in order to optimize content.

Knowledge Panel can Easily Aid in Creating an Impression

Since reviews have become an extensively used tool, search engines such as Google have taken a step towards optimizing it. Nowadays, anyone can find your business on Google. They can also find reviews of your business and refer to your business’s presence on Yellow pages and Facebook. After this, your audience will simply be able to check out your knowledge panel on Google.

Knowledge panels usually appear alongside search results for any individual, business, etc. These panels generated by Google aid in providing information from Google business listings and other relevant sites. Along with name, address, contact information, and business hours the panel also provides a direct link to your business’s website. Furthermore it has a review section that consists of a culmination of reviews of your business on various sites.

Boost Your Click-Through Rate by Using Rich Snippets

The knowledge panel generally displays the star reviews only when local audiences rate your brand and your business has a higher local rating due to the aid of Local Pack. However, how will that help you to improve your organic search results? Well, the answer is simple. Rich snippets!

Rich snippets is a tool that allows you to showcase other components on a search engine for example prices, star reviews and images. To maintain your height on the local search result list, you need to insert attractive elements. Display of colorful stars, for instance, can significantly increase your click through rate.

Your Business Information is Leitimised by Online Reviews

You might be aware of the fact that search engines acquire data from other websites to ensure their genuinity and legitimacy. This information is beneficial for your brand in the long run. However, this information too is in the form of reviews. This is because search engines like Google usually crawl on review and listing sites such as Yellow pages, Product review and Yelp.

To optimize the results of your SEO content, you need to produce consistent and correct information across all the websites. Especially the basic details such as address, name, contact details, etc. Moreover you also need to set up your Google My Business account and feed in all the information there as well. These are known as citation signals and are essential for local SEO rankings.

These things sounding a little too confusing? Well, Innovination, the top digital marketing agency in Kolkata is here to your aid.

Online Reviews are a Form of Content

Content is an essential part of SEO and so is content marketing. About 60 percent of marketers believe in developing new content on a daily basis. User-generated reviews count as content too. You can also use these natural reviews in your social media platform posts, articles, vlogs and more. All such strategies can significantly improve your SEO and up your game. With the top seo company in kolkata, you can easily boost your returns by using effective  SEO.

In this current digital era, the usage of the internet is reaching new heights with every passing day. The influencer and impact of the internet cannot be denied now. It has become an indispensable tool for business and marketing.

One thing that needs to be mentioned here that the majority of the internet is based on content. An average internet user’s attention span is not more than a few seconds. Therefore, you can well understand the degree of competition that exists here. You aim to catch the attention of your target audience through attractive content presentation within those few seconds. You can succeed here only if your content is eye-catching and meaningful at the same time.

Importance of Meaningful Content

A prominent and effective digital presence happens when you successfully deliver all the relevant information that your target audience seeks. If there develops a gap between your delivery and the needs of your target audience, problems begin to arise. Many well-planned content strategies are bound to fail if they fail to satisfy the audience’s demands.

You have to ensure that such content creation that will establish an emotional relationship between you and your user. The content will bridge the gap between your business and your target audience.

Reason for Choosing Your Site

You have to critically analyze the reason why people will land on your site. Careful and strategic keyword research proves to be a highly effective practice that improves organic traffic to a considerable extent. Google Analytics is highly helpful in this regard. It provides you with accurate insight into the queries of your target audience.

Transform Keywords to Topics

Once you get hold of the most functional keywords, you can transform them into content topics for enhanced website traffic. Search Statistics and Ahrefs are also efficient SEO tools that affirmatively affect the content experience. Social media platforms also effectively analyze the search trends of the audiences. It helps you to discover the public discourse better.

Beat Your Competitors

Once you can locate the needful of the target audiences, you can discover the organic trends easily. You can analyze the content strategies followed by your competitors and improvise them accordingly to suit your needs best. Ahrefs can perform the content gap analysis well and allow you to alter the content on the concerned topic.

Long Term and Short Term

You have to be carefully proactive to keep pace with the changing organic space. You cannot afford to stop once you reach your target audience. You have to maintain the position in the long run. This needs continuous additions, alterations, and improvisations. The organic trend is a volatile area and you have to be fluid enough to match the speed. You have to keep creating strategic content depending on the contemporary trend.

Be Meaningful

Whatever content you are creating, you have to ensure that it remains useful to the user(s). If the meaning is lost, your reason for content creation fails. You have to view the situation from the user’s perspective to understand which information will suffice the user queries. Your target for brand promotion will ultimately fail if your content is not user-friendly.

Recognize the Most Effective

Not all strategies are equally suitable for all. Based on audience search analyses, you can understand the trends and develop your organic content accordingly. The Analytics data will reveal the audience’s reaction after you have added or altered any content.

The process of content creation is ever-changing and keeps developing depending on the trends. You have to ascertain the contemporary trends well and develop your creative corner for creating user-friendly meaningful content.

What is content marketing? Creating and posting content for your customers related to the products and services that you offer. As the importance of the internet increases day by day; the need for quality and new content is also increasing. Now, it is considered a crucial and essential thing for any marketing scheme.

It does not matter what type of business you have or what is the size of your business, you can always find content marketing as a way for expansion. It has the main stamina of increasing your market visibility which will result in an increased success rate. If you are also thinking of increasing your social presence through content marketing then doesn’t hesitate and just go for it. For these types of services, you can always take help from a professional SEO company in Kolkata like Innovination.

Now, Let’s Talk About Its Importance:-

• It will increase your social presence
• It will help you promote your company
• A way to connect directly with your target audience
• Present your brand to the masses which help your brand get good goodwill
• It will generate people interest in your brand

Remember the key to drive traffic to your website is to post quality content. So, keep in mind the points below in-order to produce the best valuable content for marketing.

• You need to know who your target audience is.
• Always look out for problem in the current content and look for ways to solve it
• Now, impellent the solution you have derived on for the problem you thought is there
• Always keeping things transparent means not hiding the details of the product; like which group the product serves, its purpose, its design, it’s working and the results one can achieve.

Different Types of Content Marketing You can Do for Your Brand:-

Blogging: – Blogging is all about how you portray your service through blogging; and keep in mind it is not just a way of expressing things.  Keeping your thoughts well kept and alien to keep point information so you won’t blabber, its form of content marketing is easy for the audience to digest. It takes less money and increases your SEO optimization.

Videos: – Video is a very good option for content marketing. They increase sales and grab more attention than text or audio because here you just have to watch. They take less time and effort but deliver more information. Hence, videos being the audiences’ main preference. 

Memes and GIFs: – Everyone likes to laugh so it is the best way to convince our audience. Takes less time and needs the humour to convey it. Memes and gifs grab attention through their joke, satire, or 2-second animation, leaving a long-lasting impression on the audience.

Social Media Posts: – It is the most common way of content marketing. Almost every company is doing this. We all know social media takes on masses and coverall age groups who take even the slightest interest in the product. For social media posts, consistency, creativeness and targeting the right audience is important.

E-Books: – These types of books are good to give a positive description of your product or services or about your company. But the main point here is that it should be at least of a length where it covers deep knowledge of everything related to your services or company.

If you want to contact any professional SEO company, we suggest must try Innovination. We maintain professionalism and help to increase your business visibility. For more details click the below link and drop your enquiry, we will reach you shortly.

https://www.innovination.com/contact/