A Different Aspect of Technical SEO for Digital Marketing

As a website owner, you would want your website content to reach people smoothly. We are all well aware of how important content and SEO are to each other. With the help of an SEO agency or an SEO company, you can increase the outreach of your business website in search engine result pages (SERPs).

What is Technical SEO?

The concept of technical SEO is not that different from regular SEO. But it focuses on the technical part of the website to improve the chances of its rank increment in search engine pages. Technical SEO is pillared on making a website work and load faster, making it easier to crawl and comprehensible for various search engines.

Overall, any digital marketing agency incorporates technical SEO as part of the on-page SEO optimization that solely focuses on improving website features for better engine rankings.

What are the Features of a Website that Uses Technical SEO?

Loading the Page is Quick-

In today’s world, web pages must load quickly. There’s nothing worse than having to wait for a website to load because you’re impatient. People will leave your website frustrated if it is too slow, and you will lose out on all of that traffic.

Technically optimizing your website will help load it quicker than before.

Almost No Dead Links-

It’s infuriating when a website takes forever to load. Visitors may find it much more frustrating than a delayed page to land on a page that does not exist. Your site visitors will see a “404” error page if they click on a link that links to a non-existent page. Your meticulously planned user experience has been ruined!

When you move or delete a page, you must redirect the URL in order to avoid creating dead links. Redirecting to a new page that replaced the previous one is ideal.

Search Engines are Not Confused with Duplicate Pages/Content-

Search engines may become confused if the same material appears on many pages of your site or even on other sites.

An answer to this problem can be found in technical SEO. It’s possible to tell search engines the original page using the canonical link element.

Easily crawlable for search engines- Your website is crawled by robots for search engines to use in their algorithms. To find new information on your site, the robots use links. If you have a good internal linking structure, your visitors will know your most significant material.

Should Websites Be Technically Optimised?

You need a website that works properly for your customers first and foremost. Fortunately, building a strong technical basis typically results in a better user experience and better search engine rankings.

By working on technically optimizing your website, you are indirectly working on making it work better in the long term. To reap the high-ranking benefits of a good technical SEO for your website, you can sign up with an SEO company, an SEO agency, or even a digital marketing agency.


Innovination is one such digital marketing agency in Kolkata that can be described as the top SEO company in Kolkata because of its significantly impressive SEO services. So, get on to contact the best digital marketing company in Kolkata, Innovation, to give your website a boost.

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Rumpa Naskar January 20, 2022 0 Comments

Best Tools for Keyword Research in 2022

Keywords Research Tools

The keyword research tool aims to search trending keywords that users are looking at on search engines such as Google, Bing, etc. With the help of popular keywords, content ideas can be generated that appeal to the masses. Hence, you can plan and create content on trending keywords and generate organic traffic to improve the visitors’ engagement. With the help of WordPress Seo Services, you can do effective keyword research. Many good tools are available in the market for keyword research. Let’s take a look at some of the best ones that you can use in 2022.

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Top Tools for Keyword Research in 2022


SEMrush is one of the easiest tools for bloggers. Unlike a regular tool, it lets you perform the research in various ways. For instance, you can find keywords using seed keywords or find the ones that the competitors are using. One of its main specialties is to fetch keywords with the help of any URL. Therefore, you can take the URL from the competitors’ websites and see their top-ranking keywords.

In addition, SEMrush provides another feature that shows related keywords and, keyword variations. Furthermore, it offers other utilities like keyword manager, backlink analysis, etc. In conclusion, it is a simple-to-use tool with high functionalities.

Answer the Public

It is a free keyword research tool, especially suitable for beginners because no account creation is required to use it. Additionally, Answer The Public is different from other options as it represents the keywords in an appealing visual format. In addition, the user can also download them in a list format as a CSV file.

Furthermore, it allows us to search the keywords in different formats like questions, prepositions, etc. The results provided by this tool are based on the auto-complete feature offered by search engines like Google, Bing, etc. The free version of the tool allows two keyword searches per day. However, one can buy the premium plan to remove this restriction.



Source: Ahrefs

Ahrefs is a useful tool for keyword research. You can type the topic in its search bar and get relevant keyword ideas. In addition, it provides us with details about the “keyword difficulty”. That means how difficult a keyword is, in terms of getting the clicks. For instance, many keywords have a large amount of traffic but do not get clicks in the same proportion.

The reason is the users get the search results directly from the search engine’s interface. Hence, users don’t click on other results. For example, “birth date of any famous personality”. Furthermore, it provides other useful features like PPC keywords for Adwords, backlink analysis, SEO site audit, and many more.

Google Keyword Planner

The keyword planner offered by Google is one of the most used tools in the market. Although it is designed for advertisers to run their ads on Google, it is a good tool for SEO as well. It is available free of cost. To access it, the user needs an AdWords account that can be created for free.

The users can type the desired keyword at the planner’s interface, and get the approximate data about its monthly searches, competition, etc. In addition, one can download the keyword list. However, you can’t analyze the keyword’s performance on other search engines because it only provides Google’s data.

Keyword Surfer

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Source: Keyword Surfer

It is a chrome extension that allows us to see the keyword CPC and volume, on the search engine results page (SERP). This free extension is offered by Surfer SEO, a tool for content optimization. Like the “Answer The Public” tool, this one also uses Google’s autocomplete feature to analyze trending search queries.

With its help, you can track the related keywords as well as the monthly traffic volume. In addition, a keyword list can be easily created for the project. Furthermore, the extension provides keyword ideas based on the previous search to discover better keywords that divert more traffic. In conclusion, the tool provides good utility for content marketing.


The tool provides you with the top Google results, for the provided keywords. Additionally, the tool has a dedicated section that shows the web pages; that acquire top 10 rankings for the keyword. In addition, it also provides details like referring domains, page ranking, backlinks, etc. Moreover, it provides us with details about the visibility of our competitors. If the visibility is high, the competitors are receiving more visitors and, vice-versa.

The unique functionality of this tool is you can see the advertisement activity of other domains. For instance, it can be examined which competitors are running ads for the same target keyword that you are using. Furthermore, the tool even provides information about the type of advertisements the competitors are running.


SpyFu is another good SEO optimization tool, especially useful to beat the competition in a niche domain. It examines the competitors’ keywords and ads, that generated the most traffic. Moreover, the tool collects the previous data with the help of which you can see the fall and rise in the rankings of competitors’ keywords.

In addition, you can examine the same data for your site and, compare it with any other website in the market. It doesn’t require a login for checking a single URL. However, having an account is mandatory to check multiple URLs. In conclusion, SpyFu is a good tool to examine the competition and to discover new marketing areas.


The above is the best keyword research tools for 2022. You can pick the suitable one according to the requirements. For instance, if you are looking for a free tool, Google Trends and Answer The Public are good options. Whereas, to analyze the performance of the competitors, SpyFu is the suitable one. Moreover, with the help of these tools, you can check the performance and average click-through rate (CTR) for your listing. In addition, the changes can be made to the content, to boost CTR and improve the keyword rankings.

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Rumpa Naskar January 19, 2022 0 Comments

How to Optimize Your Website Content for SEO?

You have understood and realized in the past months that your business needs a website because your brand needs a digital presence. And you also come to realize gradually that you can leverage this website to drive sales and grow your business online.

Having a professional-looking website helps – but unfortunately, it is not everything to rank you higher or drive your sales.

For you to rank higher on a search engine, all the contents on your website must be SEO optimized. And therefore, here are some of the ways on how to optimize your website content.

Analyze the Data

Your website will give you various details and data which you can gather and make sense of to further optimize your website. For example, if many people read a blog or article on your site, and leave before finishing the first paragraph or just skim over it, then there must be something wrong with the writing. It could be irrelevant information, wrong grammar, false information, or just bland writing. Finding out the reason will help you take action, and eventually, help in boosting that part of your website.

Conduct Keyword Research

Keyword research is very important for SEO campaigns and optimizations as a whole. But researching for keywords is not the end of your campaign, and so is not inserting them in a blog post. For your keyword research to work along with the content, you need to figure out what a user intends to find or what they mean to read when they are searching for that keyword.

A lot of websites or free SEO tools will help you in keyword research, where you can find the top-ranked keywords and least ranked. Depending on your strategy, both types can be valuable for you.

Focus on On-Page SEO

On-page SEO is also considered as a technical SEO, where you have to optimize the contents like headings, subheadings, ULR, slugs, meta tags, etc. You can use your primary keywords in headings or subheadings, or even one in slugs. But here it is important to remember to not do keyword stuffing.

Keyword stuffing is an act of adding too many keywords or keywords irrelevant to the context of the content or text.

Produce Valuable Content

If you are writing blogs and articles, length is one of the important factors. But you cannot write 2000 long articles and provide no valuable material to your readers. An ideal content is SEO optimized, easy to read but standard language is structured properly using relevant headings and subheadings, and keywords used at most appropriate places. The content must also provide quality information to the readers.


Are you looking for an SEO agency that will help you in website optimization? Innovation is a top SEO company in Kolkata that helps in various digital marketing aspects along with both on-page and off-page optimization of your existing website.

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Rumpa Naskar January 17, 2022 0 Comments

The Importance of Keywords Research in SEO

It might be surprising to some people how everything they search on the internet comes up with relevant results, and for some, it is an everyday job to ensure that whatever their audience is looking for, the internet provides relevant answers or results. Any digital marketing agency will tell you that before starting an SEO campaign, researching keywords becomes the topmost priority.

Let’s See Why Keywords Research is Important in an SEO Campaign

Know Your Audience

You run a business, and it has grown over the years. But it’s not just your business that has been growing. Your audience has grown over the years also, and your requirements and tastes.

Keyword research gives you an idea of what your audiences of potential customers are looking for from your niche market. For example, years ago, a beauty enthusiast might not have been looking for the benefits and uses of niacinamide on the skin, but today they want to know how to add this ingredient to the skin.

You might be failing to stay updated and think your audience is still searching for the same old, same old, but with keyword research, you’d know the accurate details.

To Drive Relevant Traffic to Your Website

Using blogs where you can incorporate keywords is one of the greatest ways to drive relevant and organic traffic to your website. Having organic traffic also ensures that your website has a higher ranking than before.

Blogs that provide educational and helpful information also help in attracting new leads, which are not yet interested in your product or services, but are learning about it, and maybe interested in the future.

Helps in Ranking

Keyword research will give you a detailed idea about which keywords are ranking, which are highly competitive, and which can be used for your website. An SEO campaign must be backed by a strategy and for building an effective strategy, one needs to know which keywords will work for a website. Sometimes, you might want to target a low competition keyword to ensure that whoever searches for that keyword – regardless of the number – finds your website at the beginning.

But apart from helping in how you are ranking, it also is important for ranking in general. A search engine cannot rank your website or your blog unless it is incorporated with relevant key terms – that follow protocols set by the search engine.


Keyword research is not a one-time thing that will last for a while. It is an ongoing process because your audience is evolving at a fast speed and so are their requirements and needs. Innovation is an SEO agency that provides full-fledged SEO services that help in boosting your website’s visibility, with comprehensive keyword research and content optimization.

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Rumpa Naskar January 14, 2022 0 Comments

How Long-Form Content Helps Your Website Rank Higher in The SERP

You must be in the notion that nobody wants to read a lengthy content of 5 pages. However, it is high time that you come out of this notion. There is proper evidence about the enhanced readability of these extended contents and the ranks and conversions it gets.

There are many people who, despite using the necessary keywords, are not being able to draw the required amount of traffic to their websites. If you belong to this same group, consider strengthening your website by adding more long-form content. When you add long-form content to your website, it makes your audience consider you as an expert in your field.

As a result, this enhances the likelihood of your content being shared more, thus increasing engagement. Further, long-form content also increases the rankings on your search engine results page. You will be viewed as an authority in the respective subject to your audience. Therefore, all these add to the benefit of your website and enhance its brand awareness.

So, if any leading PPC agency takes care of your website, ask him to create more long-form content for your website. But, before we discuss the benefits that you can gain from long-form content, let’s dive deep into its basics.

What is Long-Form Content?

Although there is no prescribed number of words that should constitute the length of long-form content, according to the experts of Forbes, the word count of long-form content should range between 1200 – 2000 words.
However, there is a different perspective of long-form content presented by Tony DeGennaro. According to DeGennaro, the content that is created should have analyzed the concerned topic on a deeper scale than focusing on its length or word count. From this analysis of DeGennaro, it can be clearly stated that long-form content should aim at solving nearly all queries that a reader has regarding that piece of content. In short, the content should cover the topic comprehensively.

Again, Casey Hill of Bonjoro has presented a different perspective of the long-form content. The phrase that she used for long-form content is ‘dwell time.’ This means the reader spends time-consuming the content of a web page. Further, she also specifies that the long-form content should be anything more than 1500 words.

Benefits of Long-Form Content

Although there are no hard and fast rules governing the word count of long-form content, online marketers are aware of the value these long-form contents add to the website. So, let’s get into the benefits that you can enjoy from the long-form content without further delay. Better search engine rankings

In 2019, Casey Hill pointed out that the algorithm of Google chose to prioritize long-form content. It has been noted by several organizations that well-formatted long-form content has 5% – 10% placement prioritization in comparison to short-form content.

One of the important reasons for using long-form keywords is that you can craft long content with all the necessary long-tail keywords. Furthermore, these long-tail keywords tend to match the search engine queries. As a result, your content is regarded as high-quality and provides the necessary information that the people are looking for.
Besides, the semantic completeness that the long-form contents provide helps the audience with a comprehensive view of knowledge on the concerned topic. The more comprehensive content is, the more likely it is to get a better rank by the search engines.

Enhance Social Shares

The Search Engine Land has repeatedly proved that long-form content has surpassed short-form content and stood gloriously in social shares. In a study of Quick Sprout, it has been noticed that posts with more than 1500 words received more shares in social media than those with fewer words. For enhanced social media engagement, you need new readers and the site’s growth.

Establish an Authority of Your Website

When you provide high-quality content on your site, you are hitting on the credibility of your brand or business. The more the credibility of your brand is enhanced, the more your brand is established as an authority in your industry. This can lead to better brand recognition and enhance online sales.

Improved Conversion

According to the study of Forbes, it has been noted that several companies were able to enhance their rates of conversions significantly. This was made possible by them with the presence of long-form content. When you provide long-form content, you are presenting a comprehensive view of the topic. This will help the readers clearly understand the topic in-depth.

Longer Engagement of Visitors

Posting content that is rich in information and worthy of being read can attract more visitors to your website. Also, when visitors are enriched with such informative content, they are likely to come back to your site repeatedly. This is a critical point in terms of SERPs as Google will check the time spent by the visitors on your website. Also, if Google finds that your site can yield the kind of information that your visitors are looking forward to, your site has a chance of getting better rankings.

More Backlinks

Another benefit of long-form content is the high rate of backlinks that it can achieve. The higher the number of backlinks that a site can gain, the more organic traffic it can enjoy. For gathering more backlinks, the content should be able to grab the attention of the link creators and consider them valuable enough to use them as background information. On the contrary, shorter contents provide less information. As a result, there is less or no scope for adding backlinks. On the other hand, content that takes a deeper analysis of the subject matter imparts a better scope for generating backlinks.


Therefore, long-form content can be the driving force behind generating more traffic. However, a mix of long-form and short-form content is required to ensure that visitors return to your website. To understand the ratio of combining long-form and short-form content, you can hire a reliable PPC agency.

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Rumpa Naskar January 12, 2022 0 Comments

8 Biggest Reasons to Use Local PPC Marketing Strategies for Your Business in 2022?

PPC stands for the “pay per click”, which means that there are ads related to a business that is paid and the advertisers pay the publishers whenever a user on the internet clicks the ad. The platforms that offer paid per click are search engines such as Google and social media platforms like Facebook and Twitter. The pay-per-click model optimizes the keyword. When the users are searching for anything online by typing a keyword related to the product or service, these ads appear. The company must use these keywords to get more clicks on its ads.

So, as we now know that PPC full form is “Pay Per Click” and also have a brief idea about it, Let us look at the reasons that are important to use PPC as a marketing strategy.

Reasons to Use PPC Marketing for Businesses

The Results are Faster

The most common and important reason for using PPC for b2b eCommerce business is that it can give results faster than any other advertising method. The ads go live and give positive results immediately. Those businesses who want to get revenue at a fast pace must include it in their marketing strategy. The advertisers will set the ads through the businesses platform.

It Adds to Business Goals and Revenue

Generating revenue is the most important part of any business. By using PPC for marketing, a business can target the KPI to generate revenue. It is estimated that by spending 1$ on every google ad they get a revenue of 2$. Online businesses exist by using advertising that makes their business grow. It is the primary objective of going online. Search engines can use these ads to generate sales, brand awareness, website traffic, app downloads, offline conversions, leads, etc. Social media platforms can also benefit in attaining the goals of brand awareness, video views, app downloads, product sales, messages, and much more. These ads will not only help in advertising but will also help in tracking the performance of the business online.

Successful Digital Marketing

It is estimated that out of all the marketing strategies PPC helps in getting higher ROI. It was also found that organic search engines were left behind by paid search engines in terms of revenue-driving channels. It can drive 36 percent for retail and 46% revenue for online business. The users of the internet are highly reliable on search engines and social media platforms. No day goes by not using any of them and to ignore PPC means that the business is missing out on an important part of the user behavior.

The importance of this fact can be understood that 75 percent of the users believe that search ads help them in finding the information they need while looking for products or services. Brands also admire the use of PPC and 79 percent of them say that it is a driving force for their business. It is crucial in keeping up with the competitors online and the results show that it is an effective marketing strategy.

The Budget Control is Greater

This marketing strategy revolves around budget and costing. Control the budget is an important and sometimes a difficult task for businesses but when it comes to PPC, it is much easier to control it rather than the traditional market that is tricky. Businesses have full control of their budget because it only requires payment for the clicks only. Nothing like a minimum budget exists in this case. Account > campaign > ad group > ads > keywords>audience is the campaign hierarchy defined by Search engines like Google and Microsoft (Bing).

This helps the marketers in aligning their budget the way they want that gives them control of their budget. This helps the businesses to increase or decrease the expenditure on areas that work or don’t work. It provides good return-on-ads-spend (ROAS) which makes it an effective and important marketing strategy.

Targeted and Controlled Advertising

The control that the business has serves many benefits. Targeting the audience is an important part of any business that has to be specific. Not all types of audiences are suitable for targeting, only the relevant audience must be targeted. Marketers have full authority control where, when, and how the ads are displayed when it comes to the Google ad network. Since social media and search engines have big data, they offer ads on certain options like age, gender, location, and language.

It offers the option of national and international location. It also calls for the interests, hobbies, careers of the user. Web browsing, shopping habit, and interests are also offered as an option. Income, employment, education is also targeted. Moreover, a device that may be mobile or desktop and many more options are available.

Helps in Improving the SEO Performance

Search engines and PPC go hand in hand indirectly. PPC and SEO are related in terms of targeting the same keywords for a similar audience. The PPC campaigns are used to improve SEO. To obtain good Google Quality Score businesses try to make their content better which will eventually result in improving the SEO ranking. Paid ad clicks can help in bringing the business to top ranks in the search engine. It will serve benefits like getting more backlinks, mentions, sharing that will, in turn, result in improved SEO ranking.

Microsoft is a Medium for getting feedback on the ad campaign. To improve the SEO campaign, marketers can use the data from keyword research, keyword performance, conversion, impression share, A/B ad tests, etc.

Measuring and Tracking the Data to Fine-tune Ads

The data can be used to improve the PPC campaign. Adjustments can be made to the ad campaign by treading the data. Then to wait for the new day to come and then calculate the benefit of the changes that were made. The ability to m, make the changes can serve a lot of benefits like saving the budget and improving ROI.PPC Visitors Can Covert
It is found that users that come to the website through paid search ads are more likely to convert rather than those who come by organic search. The ratio of such visitors who convert is 50%. Furthermore, many on-page conversions are a result of [PPC ds.

The most important benefit is that PPC ads bring the business on top ranking in the search engine result page and the top three businesses will have 40% of clicks. What else would a business want if they get the results immediately?


Many traditional marketing strategies are not effective anymore because they are very slow. To make the business grow rapidly PPC marketing could be used. They are many reasons that make it important such as it generates results very fast, helps in attaining the goals of the business, and provides successful digital marketing.

Furthermore, it provides budget control, targeted and controlled advertising. It also helps in improving the SEO performance and holds the power to convert the visitors. Therefore, it is beneficial for a business to use a PPC marketing strategy.

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Tabish Khalid December 29, 2021 0 Comments

Factor to Consider While Designing Your Company Website

Impressive Portfolio

The effective portfolio of performed projects is a trademark of all skilled companies. A web design company with an established track history of effective and attractive design is the best company to create a business website. Users can also request the team to show some of the designs they have designed that are specific to their niche, in order to better understand the type of design they are using.

Specialization in the Niche

Each business website is unique with respect to design and technology. While taking a web development company, it is important for management to consider whether they are reputed in building websites for their business. By hiring and operating with a web design company that is equipped to handle projects similar to this company, management can perceive the exact results they expect from the website. It is important that the company has the expertise to take advantage of the most advanced web development trends while developing websites. This helps websites to get a more satisfying UX.

Credibility Factor

To strongly include the credibility of a website design company, management should consider reviews and recommendations from customers who have previously operated with these companies. As ever, reviews on the internet need to be treated with caution. For more genuine ideas, users can contact and share their experiences with previous customers of the website developer they are considering. This will improve the company to get a more reliable idea of ​​whether to hire a web development company.

Certifications and Awards

Certifications and honors from trusted sources are the most important signs of the top web design company. Before business management decides on the right website design company, they need to consider the certifications and awards they are pleased with. The relevant accreditation proves that the company holds expertise in the area it claims to be functioning.

Development Team

Business managers need to have an efficient development team of programmers, designers, digital marketers, and system integrators at the website development company of their preference in order to help them realize their vision. The management of the business has to talk to the development team to understand how they want to work on their website.

Cost Factor

Budgets always ensure a decisive part while a company wants to hire a web development company, but management does not always choose the most affordable developer available. Their first and most important matter should be the stage of service the company can afford and the propriety of the final outcome.

Better Customer Service

If a company sells a product and requires sharing the profits of that product with its customers, they will be able to upload articles about that product to their website in order to provide more reliable customer service to their clients. This raises customer awareness of the product including its importance. Search engines similar to Google point to provide users with the most suitable search results by suggesting websites that create meaningful activities for their readers. These search engines accumulate signals about the presence of visitors to this content to manage if the experience website offers is of high quality.

Create Your Quality Content

Relevant content is a factor that determines how the business audience interacts with the company and helps the company to get a better ranking in web positioning. That will draw increased visitors and retain knowledgeable people up close to growing brand customers or followers, as long as the material is of high quality. A website development company needs to create valuable content for a specific keyword that will be able to provide a great experience for its users.

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Rumpa Naskar November 9, 2021 0 Comments

Why do You Need to Choose the Best Digital Marketing Agency to Excel in the Digital Space for Your Organization?

Digital modernization has turned the world upside down. It has affected the business world in ways one cannot even imagine. With such a lot of customers online, one can hardly maintain the pace if they are don’t establish their business online well enough. So, what is the first idea that comes to the mind of business owners when they need their organization to be well established online? Yes, it is undoubtedly a digital marketing agency.

With almost all of your audience online, there is undoubtedly a plethora of digital agencies available to guide you with their services. However, not everyone is potent enough to drive you with an experienced team and high-ranked services. To enjoy such services, you need to choose the best digital marketing company. If the question still persists about how you would land on such an agency, this article is just for you. It is intended to guide you with just the correct information that you would need regarding the same.

Kolkata is blooming with fresh business minds who are establishing and flourishing with ideas and talents. If you are a business owner residing in or near Kolkata and are searching for the top SEO company in Kolkata, we got you.

Innovation is one of the best ROI-driven digital marketing companies that assures you 360-degree digital solutions. Some of such solutions are listed as follows:
● Social media
● Online reputation management
● Lead generation

We are here to guide you with our digital marketing experience and knowledge that is bound to aid your business in attaining its full potential for online marketing. So, suppose you desire to enjoy the services of the best SEO company in Kolkata. In that matter, all you need to do is hire Innovation as your digital marketing partner to help value your digital effort.

However, the question of why you need to choose the best digital marketing agency still pertains. Lets’s get that answered too!

If you own a business near Kolkata and are struggling to get it established, all you need is a perfect SEO agency in Kolkata because the right one can make all the difference for your company.

Digital marketing agencies come with the following tactics, in general:
SEO (Search Engine Optimization)
Content marketing
Video marketing
Email marketing
● Mobile marketing
Online advertising
Social media marketing

A digital marketing agency aids in reaching customers online through omnichannel, multichannel, or sometimes even through single-channel marketing. That, in turn, allows the business owners to interact with the customers through several channels such as blogs, social media, websites, social media, etc.

A digital marketing agency specializing in SEO services, such as Innovation, helps the contents of the client’s website to rank high on search results, that is, increase the visibility.

Paid search (paid advertising) is another popular way such agencies use to drive traffic to the website. These digital agencies that lay their primary focus on online ads are well accused of producing attention to the client’s website and conforming to the best practices. So, if you search for a PPC agency in Kolkata, all you need to do is hire Innovation as your digital marketing partner.

Why Should You Choose Us?

● We have been rendering an extensive range of digital marketing services to clients globally. Our strategic marketing and online solutions assist our clients in enjoying a high ROI.
● We make sure that our client’s businesses get enough visibility. We offer the best services that your organizations need to excel in the digital space. We assure you of maximum online exposure and visibility.
● If you need your website to rank high organically on popular engines such as Google, with the help of SEO services or paid ads like PPC to make your brand enjoy the highlight, we are here to perform precisely that.

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Rumpa Naskar October 25, 2021 0 Comments

Top 5 B2B Digital Marketing Strategies Worth Following

B2B Digital Marketing Strategy

Are you searching for the best digital marketing agency in Kolkata? Then you have come to the right place! If you listen to the term “B2B Digital Marketing”, you will soon think of outbound marketing and emails to potential customers you find. This still works but it is generally not the best way to attract customers. These technologies have a place in the marketing toolkit but we live in a world where things are constantly evolving. If you need to succeed in a B2B digital marketing strategy, you must adapt latest trends in the digital age.

Research/Demographics Targeting

Every B2B digital marketing strategy has a goal. If you have trouble figuring out where to start, focus on a single customer group. When it comes to how users use your marketing content and how you reach people, Google Analytics is an amazing place. As a company with B2B target, you need to have an in-depth understanding of your products/services and how they can help other businesses.

Have a User-Friendly Website

In today’s online market, it is very important to build a website for your own business. It is not just a beautiful face, it allows showing expertise, quality, and world solutions. Your B2B website may be the first point of contact for many customers. Is the content on the landing page written for your target audience? Are there important keywords? Is SEO optimized? Finding in search engines is an important step. Thus you can set up the best digital marketing company.

Strong SEO Tactics

As discussed above, your target audience must be able to find you. On-site SEO includes optimizing all the important metrics such as title tags, Meta description, keyword cannibalization, and more to improve website ranking such as commenting, broken link building, social bookmarking. As you carry on with all these activities consistently, you will get more traffic and search engines will begin to see your website as credible. This can also be improved by writing & posting quality articles on the website. Top SEO agency can provide you the best service.

Social Media

You might overlook using social media as a part of your B2B digital marketing strategy. But an approximately 60% of the buyers check social media before purchasing something. So, if you have not set up a social media presence on platforms such as Twitter and Instagram, it is high time to get started. You can also purchase social media starter packages as they will lighten your workload.

PPC Campaigns

If you have a sufficient budget, you can use PPC for your B2B digital marketing strategy.SEO and content will help you get the results you need. However, if you want to see the results quickly, PPC campaigns are a good choice. PPC will open up amazing opportunities to help you attract the attention of your target audience, who may not have discovered your product or service.

Innovination is the Best PPC agency  having expertise in B2B digital marketing. Get in touch with us to know how we can enhance your marketing strategy.

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Rumpa Naskar July 30, 2021 0 Comments

Five Changes to Your Website That Can Help in Attracting More Customers

Digital marketing agency

Websites are also known as the landing page is the first stop for your audience. The website of a company is the first impression of the company on its potential customers.

Therefore you need to create a website that can leave a lasting impression on the minds of your consumers. Every good quality website must possess a few qualities. These are as follows.

Well Implementation of SEO:

Before you launch your website, you must have a clear and well-drafted SEO strategy. The proper implementation of SEO can have a huge impact on your website and the amount of traffic it pulls. Therefore make sure to develop content that can organically improve your website’s ranking on various search engines. Innovination is the best SEO agency that can help you do the same.

Should Contain Enough Calls to Action:

It is a prerequisite for each website to contain clear calls to action. Websites with clear calls to action can have a positive impact on the minds of the audience. Make sure to apply clear calls to action for specific events only and not for everything. Too many calls can be confusing for your audience. For example, if you want your audience to sign up for a newsletter, add a call to action for that section only. You may update the call to action and apply it elsewhere in future.

Must have Dedicated Buttons for Social Media Platforms:

We are all eager to research more about something we are interested in. However, if the research procedure is made easier, it creates a higher possibility to explore the same. Therefore it is extremely important to provide distinct buttons on your website. Availability of such features can distinctly improve consumer usability and give your website a tidier look. You no longer need to worry about website development when you have Innovination by your side.

Keep it Updated:

Constant updating of websites is a must. Since it is the first place where you can interact with your clients, it is important to make it a space that contains clear, relevant and latest information about the company. Moreover, you will need to constantly add the contact information such as email addresses, etc of people with whom your potential clients can interact.

Visual Appearance is Key:

Nobody likes to go through long pieces of information. It can often become boring and annoying. This is why it is essential to add visually appealing elements. For example, you can add different colours to different buttons on your website. You may also add interesting pictures or pop-ups to accentuate the look of your website. Innovination is the best digital marketing agency that can do this for you with ease.

In the online world, it is essential to stand out. But to make a difference, you need to apply numerous different features. These can make a lot of difference to the mindset of your consumers.

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Rumpa Naskar July 21, 2021 0 Comments
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