Are you searching for the best digital marketing agency in Kolkata? Then you have come to the right place! If you listen to the term “B2B Digital Marketing”, you will soon think of outbound marketing and emails to potential customers you find. This still works but it is generally not the best way to attract customers. These technologies have a place in the marketing toolkit but we live in a world where things are constantly evolving. If you need to succeed in a B2B digital marketing strategy, you must adapt latest trends in the digital age. 

Research/Demographics Targeting

Every B2B digital marketing strategy has a goal. If you have trouble figuring out where to start, focus on a single customer group. When it comes to how users use your marketing content and how you reach people, Google Analytics is an amazing place. As a company with B2B target, you need to have an in-depth understanding of your products/services and how they can help other businesses. 

Have a User-Friendly Website

In today’s online market, it is very important to build a website for your own business. It is not just a beautiful face, it allows showing expertise, quality, and world solutions. Your B2B website may be the first point of contact for many customers. Is the content on the landing page written for your target audience? Are there important keywords? Is SEO optimized? Finding in search engines is an important step. Thus you can set up the best digital marketing company.

Strong SEO Tactics

As discussed above, your target audience must be able to find you. On-site SEO includes optimizing all the important metrics such as title tags, Meta description, keyword cannibalization, and more to improve website ranking such as commenting, broken link building, social bookmarking. As you carry on with all these activities consistently, you will get more traffic and search engines will begin to see your website as credible. This can also be improved by writing & posting quality articles on the website. Top SEO agency can provide you the best service. 

Social Media

You might overlook using social media as a part of your B2B digital marketing strategy. But an approximately 60% of the buyers check social media before purchasing something. So, if you have not set up a social media presence on platforms such as Twitter and Instagram, it is high time to get started. You can also purchase social media starter packages as they will lighten your workload. 

PPC Campaigns

If you have a sufficient budget, you can use PPC for your B2B digital marketing strategy.SEO and content will help you get the results you need. However, if you want to see the results quickly, PPC campaigns are a good choice. PPC will open up amazing opportunities to help you attract the attention of your target audience, who may not have discovered your product or service. 

Innovination is the Best PPC agency  having expertise in B2B digital marketing. Get in touch with us to know how we can enhance your marketing strategy.

A content calendar is a form of document which consists of all types of content plans for an organization. These are usually developed for social media platforms, editorial teams, and blogs. A content calendar may be formulated in usual formats such as spreadsheets. However, many organizations also prefer using third-party applications. 

The Best SEO agency in Kolkata that can help you rid yourself of content issues. The creation of an easy and effective content calendar is a no-brainer with the aid of this firm. 

Creating a content calendar is extremely essential for any organization. Apart from keeping track of content plans, the content calendar is efficient with other jobs as well. With the Innovination you can simply glide through it. These are as follows.

Improves Coordination Between Teams: 

A content calendar keeps teams connected. This leads to constant communication and better coordination amongst teams. 

Increases Work Efficiency: 

Better communication leads to better output and therefore, increased efficiency and effectivity. Moreover, the tool allows teams to set deadlines and track productivity. 

Better Marketing Consistency: 

The use of the content calendar can help in keeping marketing across all platforms consistent. This helps in keeping the customers hooked to the firm.

Helps in Management: 

The content calendar helps in pre-planning activities. By doing so the teams can better allocate their resources. This can help them optimize their outcome whilst managing their resources.

Produces Better Content: 

Pre-planning is extremely beneficial as it can help in preparing better content. Moreover, content alterations can be carried out almost instantaneously. 

The preparation of a content calendar is quite easy. But there are a few specific things that each content calendar must include. Innovination is an digital marketing Agency that can help you better understand the attributes of a content calendar. 

Time Frame: 

Time frame is also known as the period. This defines how many days in advance the firm wants to plan. It may be quarterly, monthly, or yearly. However, if you want to effectively manage your content calendar, you should opt for monthly. 

Marketing Channels: 

This defines the channels of marketing adopted by the firm. These may include Social media platforms, print marketing, website content, Search Engine Optimization (SEO), Email marketing, and Pay Per Click (PPC). By tracking all these platforms at once, the firm can maintain effective communication with its customers. 

Topics: 

Maintain consistency in content is easier when the research is consistent and relevant. Various tools can help you come up with newer and better topics. For instance, The Topic Research tool. 

Events:

Pre-planning can be an immense help when it comes to special events. These include special promotional events, holidays, and peak business periods. You can help your teams produce content in advance so that others can update even during holidays. 

Schedule: 

To keep your audience hooked, you need to have a specific content schedule. However, it is essential to not overburden your audience with content. Therefore, you should schedule your content accordingly. 

By formulating an effective content calendar, Innovination can provide you with the Best SEO Services for all your business needs. 

There are various phrases regarding time. One of the most common ones being “things happen on their own time”. Well, that is extremely evident even in the case of business. According to a renowned study, the social media usage patterns of a large number of people were conducted. The results depicted a noteworthy outcome. It showed that the number of people on Facebook during a specific time of day was less than that of Instagram. Therefore, the different times for different platforms have been chalked out. 

● Facebook between 1 pm to 2 pm

● Instagram between 8 am to 2 pm

● Twitter between 2 pm to 10 pm

● LinkedIn between 10 am to 11 am

Websites are also known as the landing page is the first stop for your audience. The website of a company is the first impression of the company on its potential customers. Therefore you need to create a website that can leave a lasting impression on the minds of your consumers. Every good quality website must possess a few qualities. These are as follows.

Well Implementation of SEO:

Before you launch your website, you must have a clear and well-drafted SEO strategy. The proper implementation of SEO can have a huge impact on your website and the amount of traffic it pulls. Therefore make sure to develop content that can organically improve your website’s ranking on various search engines. Innovination is the best SEO agency that can help you do the same.

Should Contain Enough Calls to Action:

It is a prerequisite for each website to contain clear calls to action. Websites with clear calls to action can have a positive impact on the minds of the audience. Make sure to apply clear calls to action for specific events only and not for everything. Too many calls can be confusing for your audience. For example, if you want your audience to sign up for a newsletter, add a call to action for that section only. You may update the call to action and apply it elsewhere in future.

Must have Dedicated Buttons for Social Media Platforms:

We are all eager to research more about something we are interested in. However, if the research procedure is made easier, it creates a higher possibility to explore the same. Therefore it is extremely important to provide distinct buttons on your website. Availability of such features can distinctly improve consumer usability and give your website a tidier look. You no longer need to worry about website development when you have Innovination by your side.

Keep it Updated:

Constant updating of websites is a must. Since it is the first place where you can interact with your clients, it is important to make it a space that contains clear, relevant and latest information about the company. Moreover, you will need to constantly add the contact information such as email addresses, etc of people with whom your potential clients can interact.

Visual Appearance is Key:

 Nobody likes to go through long pieces of information. It can often become boring and annoying. This is why it is essential to add visually appealing elements. For example, you can add different colours to different buttons on your website. You may also add interesting pictures or pop-ups to accentuate the look of your website. Innovination is the best digital marketing agency that can do this for you with ease.

In the online world, it is essential to stand out. But to make a difference, you need to apply numerous different features. These can make a lot of difference to the mindset of your consumers.

The development of the internet and social media platforms have made people take to it like moths to a flame! This has gradually increased the need to have a digital presence.

The world of the internet lives off of attention. Reviews are an effective tool on the social media platform. According to research, about 97 percent of people look up online reviews for practically all forms of businesses. This is one of the reasons that has led to the development of online marketing.

A best digital marketing company can provide you will long term solutions that can spice up your SEO strategies. The company is adept with SEO strategies that can help you get your business as many pairs of eyes as you want to. This is why, Innovination is known as the best SEO agency in Kolkata by their niche.

However, the power of online reviews and SEO can only be optimised by merging their effects. This is why you need to apply both strategies at once. Nevertheless, the following points will aid in showing why.

Online Reviews are Essential for Local SEO

The key to a business’s growth is by ranking higher on the local SEO. This is because by ranking higher on the local SEO your business would receive increased local visibility.

There are three components on which local SEO ranking is based. These include distance, relevance and dominance. However, it can be altered with the help of content. Tools like Google’s Local Pack can aid in the maintenance of such statistics in order to optimize content.

Knowledge Panel can Easily Aid in Creating an Impression

Since reviews have become an extensively used tool, search engines such as Google have taken a step towards optimizing it. Nowadays, anyone can find your business on Google. They can also find reviews of your business and refer to your business’s presence on Yellow pages and Facebook. After this, your audience will simply be able to check out your knowledge panel on Google.

Knowledge panels usually appear alongside search results for any individual, business, etc. These panels generated by Google aid in providing information from Google business listings and other relevant sites. Along with name, address, contact information, and business hours the panel also provides a direct link to your business’s website. Furthermore it has a review section that consists of a culmination of reviews of your business on various sites.

Boost Your Click-Through Rate by Using Rich Snippets

The knowledge panel generally displays the star reviews only when local audiences rate your brand and your business has a higher local rating due to the aid of Local Pack. However, how will that help you to improve your organic search results? Well, the answer is simple. Rich snippets!

Rich snippets is a tool that allows you to showcase other components on a search engine for example prices, star reviews and images. To maintain your height on the local search result list, you need to insert attractive elements. Display of colorful stars, for instance, can significantly increase your click through rate.

Your Business Information is Leitimised by Online Reviews

You might be aware of the fact that search engines acquire data from other websites to ensure their genuinity and legitimacy. This information is beneficial for your brand in the long run. However, this information too is in the form of reviews. This is because search engines like Google usually crawl on review and listing sites such as Yellow pages, Product review and Yelp.

To optimize the results of your SEO content, you need to produce consistent and correct information across all the websites. Especially the basic details such as address, name, contact details, etc. Moreover you also need to set up your Google My Business account and feed in all the information there as well. These are known as citation signals and are essential for local SEO rankings.

These things sounding a little too confusing? Well, Innovination, the top digital marketing agency in Kolkata is here to your aid.

Online Reviews are a Form of Content

Content is an essential part of SEO and so is content marketing. About 60 percent of marketers believe in developing new content on a daily basis. User-generated reviews count as content too. You can also use these natural reviews in your social media platform posts, articles, vlogs and more. All such strategies can significantly improve your SEO and up your game. With the top seo company in kolkata, you can easily boost your returns by using effective  SEO.

With the increasing popularity of digital marketing, a well-designed business website has become an indispensable marketing tool. The existence of n active and updated business website confirms the digital presence, without which you cannot thrive well in the current age. A business website is a collective combination of a television commercial, billboard as well as storefront.  Making it more interactive for the users will make your website design more lively and palpable.

Need for Interactivity

Studies have revealed that with proper execution, visually interactive content can reach up to a stunning seventy per cent conversion rate. Interactive content holds a unique position for the current-gen audiences. It helps them to discover the information they seek in the most user-friendly manner. Trends reveal that the most populous generation of the time, Generation Z, place a significant premium on authenticity.

Content will miss the target of reaching out to the audiences if it misses a personal touch. Personalization is one of the basic pillars of successful content. Mortgage calculators, quizzes are some of the key elements of making the site more interactive for the users. It offers user-centric responses. Hyperlinked data, graphs and maps allow them to retrieve information relevant to his/her personal needs. It must ensure answering all the associated queries.

Interactive Calculators and Quizzes

Visually interactive quizzes, featuring catchy images and other illustrations is one of the most effective tools of personalized content. Any prank gaming quiz will also succeed in this regard even if it tells, who you were at your last birth. The content of personalization plays a key role, making the users truly believe the results of the quiz. If you can present a quiz that allows the user to say which kind of products suit their purposes well during a particular ob, you can well-understand their requirements and proceed accordingly.

Interactive calculators serve similar purposes. These become highly useful for calculating loan calculations, interest rate, etc.

Interactive Data Visualizations

An interactive infographic is an effective tool to increase organic traffic leading to conversion. It proves to be highly advantageous for the users. But, you have to make sure that these infographics are limited in number with short, crisp and highlighting contents. Multiple infographics or a single, tediously long infographic will fail your target.

Motion Graphics and Videos

Trends reveal that motion graphics and home page videos hold at least eighty-two per cent of the entire internet drive. Any brand website must contain a minimum of one motion graphic for capturing the audience attention. The home page videos are also helpful for engaging the target audiences.

Some other examples of interactive content include organizing poles, keeping the content user-friendly with relevant backlinks, engagement invitation, promises of rewards, asking for user experiences and feedbacks. You have to keep your content fresh and lively to keep pace with the current trends.

Advantages of Interactive Content

Engaging content is currently the easiest way to connect with your target audiences. It helps you to improve the overall position of your website. The more user-friendly it is, the better chances of success it carries. Some of the most highlighting advantages of interactive4 content include:

• Better connectivity with the audiences
• Enhanced personalization of your website
• Reduction in bonus rate
• Improved brand awareness
• Encouraging the audiences
• Boosting the conversion rates
• Associating premium and relevant backlinks

Without proper audience connectivity, no business can succeed. The language of this connectivity changes with time. It has evolved to go digital during the current times. You have to primarily analyse the audience needs for reaching them. Then you can strategically plan accordingly for prosperity.

In this current digital era, the usage of the internet is reaching new heights with every passing day. The influencer and impact of the internet cannot be denied now. It has become an indispensable tool for business and marketing.

One thing that needs to be mentioned here that the majority of the internet is based on content. An average internet user’s attention span is not more than a few seconds. Therefore, you can well understand the degree of competition that exists here. You aim to catch the attention of your target audience through attractive content presentation within those few seconds. You can succeed here only if your content is eye-catching and meaningful at the same time.

Importance of Meaningful Content

A prominent and effective digital presence happens when you successfully deliver all the relevant information that your target audience seeks. If there develops a gap between your delivery and the needs of your target audience, problems begin to arise. Many well-planned content strategies are bound to fail if they fail to satisfy the audience’s demands.

You have to ensure that such content creation that will establish an emotional relationship between you and your user. The content will bridge the gap between your business and your target audience.

Reason for Choosing Your Site

You have to critically analyze the reason why people will land on your site. Careful and strategic keyword research proves to be a highly effective practice that improves organic traffic to a considerable extent. Google Analytics is highly helpful in this regard. It provides you with accurate insight into the queries of your target audience.

Transform Keywords to Topics

Once you get hold of the most functional keywords, you can transform them into content topics for enhanced website traffic. Search Statistics and Ahrefs are also efficient SEO tools that affirmatively affect the content experience. Social media platforms also effectively analyze the search trends of the audiences. It helps you to discover the public discourse better.

Beat Your Competitors

Once you can locate the needful of the target audiences, you can discover the organic trends easily. You can analyze the content strategies followed by your competitors and improvise them accordingly to suit your needs best. Ahrefs can perform the content gap analysis well and allow you to alter the content on the concerned topic.

Long Term and Short Term

You have to be carefully proactive to keep pace with the changing organic space. You cannot afford to stop once you reach your target audience. You have to maintain the position in the long run. This needs continuous additions, alterations, and improvisations. The organic trend is a volatile area and you have to be fluid enough to match the speed. You have to keep creating strategic content depending on the contemporary trend.

Be Meaningful

Whatever content you are creating, you have to ensure that it remains useful to the user(s). If the meaning is lost, your reason for content creation fails. You have to view the situation from the user’s perspective to understand which information will suffice the user queries. Your target for brand promotion will ultimately fail if your content is not user-friendly.

Recognize the Most Effective

Not all strategies are equally suitable for all. Based on audience search analyses, you can understand the trends and develop your organic content accordingly. The Analytics data will reveal the audience’s reaction after you have added or altered any content.

The process of content creation is ever-changing and keeps developing depending on the trends. You have to ascertain the contemporary trends well and develop your creative corner for creating user-friendly meaningful content. 

Online Marketing, a common oddity for every brand and a new ingredient of marketing. Others may use the word like web-based showcasing, Internet promoting, advanced promoting, or web promoting, all of these are just a way to promote and publicize a brand via the internet.

Advertisements through internet platforms consist of emails showcasing, Internet media promotion, etc. Web-based promoting incorporates a distributor, the person who takes notice into its online medium; and a promoter, the person who makes the ads to be shown on the distributor’s medium. The advertisement worker basically transports the ad and then calculates, and the proving partners who do several works for the promoter.

Why PPC Ads?

Now, PPC or pay-per-click is a web-based advertisement where the advertiser pays every single time when one of their advertisements is clicked.

For example, suppose you have an E-commerce website for selling Women shoes but your website is relatively new and doesn’t have a lot of organic traffic from Search Engines like Google, Bing, etc.

It might take months or even years before you can start seeing traffic organically and you are not willing to wait that long to drive sales. Solution? You can run a PPC ad campaign wherein people looking to buy Women shoes will see your ad at the top of the page, they can click on your ad and land on your website, now it is up to your website to catch the attention of the visitor and convert him into a paying customer. See the example below of how a PPC ad looks like.

Choose Effective Keywords

The keyword research for PPC is drawing and time-consuming but this fact does not hide its significance, the whole PPC phenomena revolve around catchphrases or keywords. You need to find relevant keywords within your industry with high search volume, and matching your buyer’s intent.

For example if someone is searching for “Women shoes” then they may be just researching about the kind of shoes that are available in the market but they are not yet ready to make a purchase, so there is no point in showing advertisement to them. But if they are searching for “Buy women shoes” then its pretty clear that they have done their research and are ready to make a purchase and it makes sense to show your ad now and get them to your website.

That is why choosing the right keyword is of the highest importance.

Running a PPC campaign might seem very easy but one thing you have to keep in your mind before creating your ad, if this is your first time running a PPC campaign then don’t do it yourself. Get help from any well-known PPC agency including Innovination who can professionally handle your advertisement, because if you do not create your ad properly and end up choosing the wrong keywords, then you will probably end up spending more money on failed ad campaigns that you could have saved if you had hired someone who knows what they are doing.

“Video marketing is a crucial form of communication; it is easy and effective in getting the word across. Hence, it makes it important to be a part of a marketing strategy.”

The Fundamentals:-

Marketing your products and services is essential for any business or entrepreneur, otherwise who will know about it. But marketing is a tricky thing, the reason being if not done in a good way, the results will not be what you desired or envisioned. In the market, there are numerous ways to market your product or service, but we never know which one will work for us unless we try those marketing solutions for ourselves.

Having an in-house marketing department or outsourcing marketing strategy depends on what your company is offering. Nevertheless, we can not diminish the essentialness of marketing.

Video Marketing:-

A new and exciting type of marketing, some don’t even believe that it is a type of marketing but it is. This marketing strategy is widely used in digital media campaigns done by companies to promote their goods/services.

As life is getting more and more hectic and after reaching home, no one is usually interested in reading a lengthy email. And people are usually too busy to read marketing emails. This situation creates a big hurdle and stops a brand from connecting with its clients. So, now the question is how will they promote themselves? The useful answer to this situation is sending them a small video for around 30 sec to 1 min. This ensures getting your brand marketed, being creative, and at the same time giving your clients a reason to open your mail again and again.

This technique also ensures that you are getting people of the age group 20 to 30; who are less interested in reading and more interested in videos. In our country, videos have a bigger impact than writing emails.

Using videos to market your services/goods is just the thing it is used for. Video marketing plays a major role in building the goodwill of your brand. You can pick any brand and look at them, video marketing is the main thing that plays their goodwill, and also helps them connect with their audience on a deep level.  For instance, recently Amazon acknowledged the power of video marketing and said that including a short video helps companies get their sales target.

There are so many ways to interest your customer through video but what to avoid is making a customer review video or a guide video of the product.

For connecting on a deeper level, founders or companies’ directors are making a deep and emotional video about their life, business and their overall journey. These types of videos connect on a deeper level and somehow resonate with people. Now, our clients want a deeper connection with a brand or your goods/services; and not just a place from where they buy goods and services.

Digital Marketing Services

You can always take your marketing requirements to a digital marketing agency. They will take your business a step forward and will tremendously help you get your goals that you had set from digital marketing. Digital marketing services are good because they:-

• They understand your product or services fully before going in with the campaign.
• They give full commitment to their clients
• They understand this field more than you do
• Will help you stand in this hugely competitive market.
• They understand video marketing and make it better than us.
• Their work also has the potential to change the perspective of the masses.
• They know better as they have worked with many clients.
• Due to being totally into digital marketing, they give good advice.

But be careful before choosing a company and do check and compare the companies with their competitors before settling on to one. You can choose Innovination, we are the top SEO company in Kolkata. We are trying to understand client’s requirements and giving the best through our professional team. You can compare with any other company before taken our services.

SEO or Search Engine Optimization is the most credible and constructive way to bring positive traffic to your website. Companies need SEO to improve their ranking in search engines. SEO is used to target an audience that is not directly buying or getting anything. These types of searches are driven by various types of searches, for example, picture search, video search, scholastic hunt, news search, and industry-explicit vertical web crawlers. In internet words, SEO contemplates how the web crawler works. The PC modified calculations that drive the web index; what a person is searching for, some main phrases or compound phrases, these things compose a web index; in which, search engine tools are focused on most used or searched parts.

Process of Increasing Your Website Traffic

In nomad terms, SEO is used to generate traffic which will improve the website’s global ranking on the web.

Content created and website admits started improving their sites for search engines, in the early era of website index. In the starting, the admins basically just showed the page or its URL to verify search engines, in this web crawler tracks the page and removes any other pages attached to it and this will generate profit by making the page be discovered by people. In this process, an internet bug is downloaded and implemented in engines. So that while searching it will show you the results it wants. There is a program named indexer, which individualizes the data from the page, such as the content it has and where it could be found and keywords; mainly all the connections a page can make to searches.

Search engine optimization has a variety of parts in it and a deep understanding of them is crucial in order for anyone to understand the importance of SEO. In simple words, it is important for the reason because it makes your site visible to people, that generates traffic which makes potential buys to main buyers. Or you can say that SEO is used so that your brand is more easily available to everyone. The fundamental aspect of SEO is permeability, which means your position in work website ranking. The better the SEO the higher your website ranking will be.

If you are searching for any SEO Company in Kolkata to know more about SEO and digital marketing or want to hire any agency to do the SEO for your business you can contact us, click the below link, and drop your inquiry, we will reach you shortly.

https://www.innovination.com/contact/

With the rise and use of the internet, every company needs to make an online presence on any kind of social media platform. Or else the company is at a huge risk of being lost amid a hugely competitive market. Entrepreneurs do not have to spend a heavy amount of money on digital marketing campaigns. You can maintain a social media platform at a very low budget. Online media marketing campaigns are way more pocket friendly than your regular television advertisements and print media.

Social media marketing campaigns are easy to manage and implement. They also offer a way for entrepreneurs to calculate the impact it left on their audience. For instance, tracking the results of traditional marketing strategies is very hard, whereas a company can track the result of online marketing campaigns easily.

Digital media is a vast area, but you do not need to cover all of them. just cover what is necessary and important for you, such as:-

• Search engine marketing
• Social media marketing
• Email marketing
• Content marketing, etc.

Many businesses saw a huge boost in their sales after making themselves available on digital presence and performing media campaigns. After coronavirus, the need for making a social presence is ever rising. Like, in need of clearing stock companies can use pay-per-click or PPC strategy for their benefit.  And just like this strategy, companies can use different campaigns according to their necessities and requirements of situation or product. Another example of this strategy is, when you need to just inform your audience about the new product you are launching or some freebies, you can send an email to inform them about it.

In online marketing, the company should decide whether it is capable of in-house digital marketing agency in Kolkata or need to hire some other company. In such a case, it is highly recommendable for small scale companies to go for in-house digital marketing (at least once). Then, they can move onto professionals as they know more and have vast knowledge about the ways and trends of social media.

Consumer Data in Social Media Marketing

Social media marketing is the best way to know more about your customer’s reviews and their critics than getting common surveys. For example, if a person is searching for devices, then we can show them more advertisements and pages related to their search. Or if they post something related to food, we can recommend different places according to their search. Thus, online marketing is the best way for companies to target an audience for online campaigns.  This way posts a huge relief on the company’s budget and helps them target the main audience instead of putting the ad for the masses (including the non-interested people).

Online media marketing is used by every other company; the reason being that they get to know how to target the right audience, at the right time and the right place; the fundamentals of digital marketing. If you want to outsource these services, go towards those who provide good service with a customized solution. 

One such company is Innovination. Building sustainable media marketing is their specialty for they have successfully deployed unique marketing solutions for many years among various distinct organizations. They understand the need for a Good Search Engine Optimized website or a good e-commerce website design or maybe a brand-building campaign. Innovination has helped various companies build from scratch their offline focused business campaigns to a good value providing an online solution.