How Playing Video Marketing Changed Your Business Strategy
The Basics
Now that we have taken the first step of deciding that we will be an entrepreneur and do business, the next step lies in marketing our products or services. However good products or services we have, without good branding and marketing services, will not bring in our desired revenue. There are endless ways to market our products/services, we might not know what works for whom unless off course we try ourselves the various types of marketing ourselves. Depending upon our Products/Services one may do the marketing in-house or hire an outside agency, whatever may be the choice a sound marketing plan is necessarily needed.
Video Marketing- A Type of Marketing
This type of marketing strategy is mainly used for digital media campaigns of products/services due to the simple fact of it involving the showing of videos. Just imagine we are emailing our marketing copy to our clients, the clients after a busy workday open/her email, and almost 90% of the time they will not even bother to open that mail. So how will brands promote their products/services? Well, what if instead of emailing them the brand makes a short 30 seconds video about their products/services and then using YouTube or any other platform to run that video ad by a targeted specific audience say those in the age group 20 to 30 and India, this has a much bigger impact than writing a marketing email and sending out.
Video Marketing is not just limited to products/services features marketing; it’s much more powerful than just that. Pick out any good brands and you will see how video marketing helped them build customer’s trust, a solid Rapport, a foundation base among clients, and many more. For example, the world’s biggest company Amazon.com acknowledged a while back that including a short know-how video into product description helped them achieve great sales target, now that’s interesting. Video marketing can also be used to make customer reviews, guides on how to correctly use the product, and most of all it’s rarely boring to customers.
Ever feel the need to connect with your clients on a deeper level? What’s more deep level connection than a video of the Company Founder or Top Management telling the consumers their journey and a story about their success, for it helps to build a connection much deep with the customers than anything else. This is exactly what’s needed in these pandemic times. Consumers no longer want that corporate identity of a brand they need someone more engaging and someone who helps them further in life goals than someone who just sells them products/services and makes money off them. The Campaigns have to be aligned accordingly.
Digital Marketing Services at Innovination
The team behind Innovination understands the current economic situation and has a dedicated personalized service unique to every client, because they are a professional digital marketing agency in Kolkata. They understand the effort and patience required making a successful product/services and that is why they are fully committed to providing exceptional marketing services to every client. Video marketing is also their specialty domain, which can immensely help brands establish themselves in the minds of consumers and hopefully change their perception and way of thinking about their brand.
Having worked with clients of various profiles this Best Start-up of the year Award-winning company Innovination, have had lots of challenging experiences, experiences which they carried forward to this day, and experiences that helped them solved further issues. This is truly a complete package for all marketing services.
