How Email Marketing Can Make You Happy
Marketing in 20th Century
The Reputation of a Business depends on one critical factor, Does it effectively meet the expectations of its customers or not?
Marketing is just that unique effective tool, which every successful business organization uses to keep the rhythm or the brand awareness flowing among its customers. The Brand has to connect with its customers and let them know about the product suitability and advantages it offers to generate impressive sales.
With the advent of the 20th Century, Internet media has flourished and so did Digital Marketing. One of the oldest used methods of digital marketing campaigns is email marketing. Email is just that technology without which, social media would not have born. Everyone who uses some type of social media or a phone (be it Apple or Google android) has to use email to use them. Email is the Fundamental driver of internet applications. Modern Day Marketing has now moved from one-size-fits-all behemoth emails to personalized, dismembered, and consensus campaigns.
Now that we know, that in the 20th century almost everybody has an email address, business organizations must emphasize on customers expressly signing up to receive marketing emails from them, otherwise, it will just be a nuisance to them.
A Business Newsletter is informing consumers of the latest development in the organization relevant to them or a promotional email offering them a free trial or maybe informative know-how of using the product and many more are all types of email marketing techniques.
Another particular attribute unique to email marketing is that brands can target specific events like customer’s birthdays or anniversaries and more, and offer them a special discount or offer to generate sales. This is not a new technique, it’s been there forever but in the 20th century sending an email instead of a postcard is more suitable than before. It creates an assumption in the mind of customers that the brand cares about them and wishes them on their special occasions and hence they are more than likely to purchase from that brand as they are getting a special day discount.
If it’s an E-Commerce Brand, email marketing is a must, for it offers a unique feature limited only to e-commerce based brands. Just imagine, a customer in his/her busy daily life decides to purchase something from the brand’s website but a chore came up suddenly and the customer left in a hurry without placing an order and on top of it all later forgot completely. What to do now? Brand’s can simply send an email notification about the abandoned cart and ask to resume the purchase, a gentle reminder.
For those brands who have already some sort of social media marketing campaign going on, email marketing can help them too. Like in social media advertising, the brands operate on the assumption that the customer has seen the ad, but can they know specifically who saw or did they see, like for real or just casually saw and simply scrolled over their post? Email marketing can help them by writing meaningful targeted emails, personalized using publicly available information about them, and help generate better feedback and brand awareness than social media campaigns.
Lastly, Email marketing campaigns are cost-effective and personalized than any other form of marketing but like all good things, this too has a drawback. The Campaigns have to be interesting and meaningful otherwise it will just be a spam email and wastage of time. If a brand is confident that it can do the email campaigns in-house, no issues but if they want peace of mind and just focus their resources on the core business they can outsource to an outside marketing company. One such company that is best among what it does, i.e Digital Marketing is Innovination, Kolkata.
Marketing Services at Innovination
The team behind Innovination understands the 20th-century marketing needs and has a dedicated team of professionals at their disposal for every client’s campaigns. They understand the effort and patience required to make a successful product/services, which is why they are fully committed to providing exceptional marketing services to every client because they are a well known digital marketing agency in Kolkata. Email marketing is also their specialty domain; this can extraordinarily help brands plant a good image of themselves in the mind of consumers and hopefully influence their perception and way of thinking about the brand’s products or services.
Having worked with clients of various domains this Best Start-up of the year Award-winning company, Innovination, has had lots of challenging experiences, experiences which they carried forward to this day, and experiences that helped them solved further problems. Get in touch with us to take your online presence to a whole new level.
If you want to contact with us, click the below link and drop your enquiry, we will reach you shortly.