- 86% of highly effective organizations have someone in charge of content strategy. (Source: CMI)
- 73% of organizations have someone in charge to supervise their content strategy. (Source: CMI)
- Conversion rates are nearly 6x higher for content marketing adopters compared to non-adopters (2.9% vs 0.5%)
- Content marketing costs 62% less compared to traditional marketing and generates approximately 3 times as many leads.
- Marketers today create content for multiple audience segments — three audience segments being most common. (HubSpot, 2020)
- Every year growth in unique site traffic is 7.8x higher for content marketing leaders than to followers (19.7% vs 2.5%)
We at Innovination help you move forward with your content in a way that only leads to profits. We help you improve your brand reputation via content marketing leading to lead generation resulting in improved conversions.