seo services

About the Client

Institute of Emerging Technologies (IET) is a CDAC Learning Platform. It is best CDAC Center in Pune. It was established in the year 2001 in Pune and since then the institute has delivered quality courses in the field of technology in the country. The institute has a well developed setup which is managed by well educated professionals. It is an authorized training center which provides training of advanced computing.

It delivers various courses offered and developed by C-DAC, ACTS such as Diploma in Advanced Computing (DAC) and PreDAC (Preparatory Course for DAC). The exposure and the environment given to students prepare them for entering in IT industry. The infrastructure of the institute is very well equipped for the smooth functioning such as properly maintained classrooms and internet facility along with well managed library.

The Challenge

The challenge in today’s world for any brand whether it is for business or an institute or any other body is marketing. Marketing is the only way which can make people aware of what new is established in the market and how can we reach till there. The challenge faced by IET was the same. Here comes the role of SEO i.e Search Engine Optimization. A group of potential online customers is crucial for growth of any organization in terms of both brand name and business. The two biggest challenges faced by every company are poor visibility and low ranking on the Internet.

Poor Visibility: Due to the high number of competitors, the online visibility of IET (Institute of Emerging Technologies) was not good at initial level. This was causing very slow growth in the online traffic which was indirectly affecting the people reaching out as awareness was not there. Online visibility is an essential component to gain market success.

Low ranking: Apart from good online visibility, top ranking is needed for search results. IET ( Institute of Emerging Technologies) was not ranked well for local keywords such as Pre-DAC course in Pune, PG-DAC course in Pune, DASDM course in Pune, CDAC Center in Pune. A similar scenario was observed for many regional queries. Poor ranking in online search results had a bad impact on revenue made by organization and profit.

The Solution

Innovination team implements all the stages from planning to execution with an organized approach as per the actual market needs. IET (Institute of Emerging Technologies) saw a transformational growth in raising the brand name due to the strategies of Innovination. Some of the major successes seen were:

Search Engine Optimization: It is the most vital aspect of online marketing. Innovination has worked on many strategies to improve the online visibility of IET (Institute of Emerging Technologies) and gain more website traffic which helped in the growth of sales. There was low visibility previously but after Innovination did work on SEO the visibility got increased and the purpose was solved. After SEO is done, the data of website is analyzed and a research is being conducted on keywords. Value rich and long content is produced. Thereafter optimization is conducted for on-page SEO and off-page SEO. Afterwards, the optimization of website is done for mobile. As a result the pages are speeded up and the site is loaded very fast. The site also gets quality backlinks which adds up more to the efficiency.

With this particular solution i.e. SEO optimization the brand name of IET (Institute of Emerging Technologies) was enhanced and made recognizable in the market. This is the power of SEO which makes the visibility enhanced and improves the frequency of relevant articles being search on the basis of keywords which are optimized for the reason.

The Outcome

Innovination delivered many high-quality solutions to IET (Institute of Emerging Technologies) and helped it gain market success and accelerate the growth rate. The target keywords for improving the ranking in the Google search results are:

  • Pre-DAC course in Pune
  • PG-DAC course in Pune
  • DASDM course in Pune
  • CDAC Center in Pune

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