The Main Web Development Trends to Follow in 2022
Some websites can be in the deployment stage or have existed for several years. But no matter when the website was created, you need to keep up with emerging trends to safeguard your place on the market.
Customer habits change, and the web development sphere follows their demands. By giving clients what they expect, you remain competitive in the long run.
What happens if you neglect web development trends and keep things as they are? In this case, your website performance and user experience will suffer. You risk falling behind competitors and losing traffic to website owners who keep their solutions updated.
How do you survive in the fastest-growing digital market? How do you create a powerful and relevant product in 2022 and beyond? To answer these questions, analyze the trends and best practices outlined below.
Top 5 Web Development Trends You Should Be Ready for in 2022
1. Progressive Web Apps
Noted for their native app-like user experience, progressive web applications have been around for a while. What makes them so attractive? PWAs are accessible and users can launch them via any browser and run them on any device (although there are some iOS restrictions that will soon be overcome as the technology advances).
Here is how you can get a PWA on a smartphone. I used the ‘Letgo’ website as an example.
The tools and libraries to provide unique functionalities to the apps include:
- Magento PWA Studio.
Let’s look at the PWA advantages, making them one of the most prominent web development trends in 2022:
- PWA development and maintenance cost less as you don’t need to develop an app independently for each platform and browser.
- The solution works effectively even when there is no internet connection and is also accessible offline.
- The ability to increase customer engagement. PWAs help organizations achieve higher conversion rates and retain clients by loading quickly, using less data, and sending push notifications.
For example, Pinterest has introduced several technological advancements since its inception. One of them is a PWA. The company expanded its native mobile experience to a PWA utilizing React and Webpack:
- User engagement has grown by 60% since the introduction of Pinterest PWA.
- User-generated ad revenue has increased by 44%.
- Pinterest users have increased their time on site by 40%.
PWAs bring significant revenue for many well-known companies, including Lancome, Twitter, Forbes, and AliExpress. These apps will undoubtedly be a game-changer for organizations to increase customer engagement and profitability in the future.
It’s crucial for online merchants to get an optimized website without pushing users to download the native app. Consider your CMS peculiarities and, for example, convert the Magento website to a PWA if your CMS and budget allow it.
2. Excellent Customer Service with AI Chatbots
Another web development trend deals with the quality of interactions between consumers and online platforms. In this way, chatbots and virtual assistants have become a widespread tool for many businesses.
Chatbots have existed for a while in the form of traditional rule-based bots. They allow you to communicate with the help of buttons with predefined keywords or by typing specific phrases. However, these dialogs are limited to simple questions, such as order status, store location, or working hours.
Below is the screenshot of the smart chatbot on the Edible Arrangements website. If you want to learn more about the store, you can click on the options, and the chatbot responds with the relevant link.
Modern chatbots combine natural language processing and deep learning, which is a type of machine learning, to interact with humans innovatively. These technologies handle simple questions and comprehend the context in which they operate.
They sustain consistent discussion and provide client service 24 hours a day. But the most critical part is the bot’s ability to learn from previous interactions with other users and transfer this information to other bots.
A Salesforce customer service study showed that the use of AI-powered chatbots has increased by 136% since 2019 and will continue to expand in the future.
3. Single-Page Applications
SPA adopters include Google, Facebook, and GitHub. Why are SPAs gaining their popularity among the development community?
This application is cost-effective and simple to construct, consumes less space on servers, and presents information to users efficiently on a single page. As a result, both developers and website visitors benefit from SPAs.
Online customers demand faster and simpler app experiences, ensuring the SPA trend continues through 2022.
4. Serverless Architecture
Companies hunt for technology to reduce system overloading, data loss, and development expenses. And the outcome of this search is serverless technology, which is based on cloud technology.
Serverless architecture allows users to run code for nearly any form of application or backend service with zero administration. No provisioning, management, or server upgrade is required. That makes some of the most well-known corporations, such as Microsoft, Google, and Amazon, use and provide serverless architecture.
Grand View Research predicts the worldwide serverless architecture industry worth $19.84 billion by 2025. It will lead to more companies entering the market in 2022 and beyond.
Serverless functions can also find application in some products, including:
• IoT apps;
It will help conduct tasks like downloading file backups, providing notifications, and exporting objects.
5. Improved Voice Search
Voice search, which Google first launched in 2011, is rapidly gaining popularity. According to a report by Global View Research, intelligent virtual assistants like Alexa and Siri had unprecedented market growth in 2019 and are expected to rise fast in the future.
How do you meet customer demand? Digital behemoths are entering the market or developing new devices, such as Google Home and Apple HomePod. According to Juniper Research, voice assistants will be in up to 55% of all households worldwide by 2022.
You can utilize voice search from smart speakers, smartphones, and IoT devices. Voice search results will begin to appear higher in SERP (search engine results pages) more frequently. This web development trend will encourage businesses to optimize content and websites for voice search in 2022 and beyond.
Digital transformation and rapid technological development will continue to characterize the year 2022. According to Statista, roughly half of the surveyed companies outline their goals to set themselves apart from competitors with their planned digital investments. These plans include the development of modern web applications.
What do companies do to gain a competitive advantage and increase client interest? They spend a lot of money updating their websites, converting them to PWAs, and introducing chatbots and other AI solutions. That’s why decision-makers need to keep a close eye on their consumers’ wants and change their business strategies in line with current web technology developments.