Best Tools for Keyword Research in 2023

The keyword research tool aims to search trending keywords that users are looking at on search engines such as Google, Bing, etc. With the help of popular keywords, content ideas can be generated that appeal to the masses. Hence, you can plan and create content on trending keywords and generate organic traffic to improve the visitors’ engagement. With the help of WordPress Seo Services, you can do effective keyword research. Many good tools are available in the market for keyword research. Let’s take a look at some of the best ones that you can use in 2022.

Top Tools for Keyword Research in 2022

SEMrush

SEMrush is one of the easiest tools for bloggers. Unlike a regular tool, it lets you perform the research in various ways. For instance, you can find keywords using seed keywords or find the ones that the competitors are using. One of its main specialties is to fetch keywords with the help of any URL. Therefore, you can take the URL from the competitors’ websites and see their top-ranking keywords.

In addition, SEMrush provides another feature that shows related keywords and, keyword variations. Furthermore, it offers other utilities like keyword manager, backlink analysis, etc. In conclusion, it is a simple-to-use tool with high functionalities.

Answer the Public

It is a free keyword research tool, especially suitable for beginners because no account creation is required to use it. Additionally, Answer The Public is different from other options as it represents the keywords in an appealing visual format. In addition, the user can also download them in a list format as a CSV file.

Furthermore, it allows us to search the keywords in different formats like questions, prepositions, etc. The results provided by this tool are based on the auto-complete feature offered by search engines like Google, Bing, etc. The free version of the tool allows two keyword searches per day. However, one can buy the premium plan to remove this restriction.

Ahrefs

Source: Ahrefs

Ahrefs is a useful tool for keyword research. You can type the topic in its search bar and get relevant keyword ideas. In addition, it provides us with details about the “keyword difficulty”. That means how difficult a keyword is, in terms of getting the clicks. For instance, many keywords have a large amount of traffic but do not get clicks in the same proportion.

The reason is the users get the search results directly from the search engine’s interface. Hence, users don’t click on other results. For example, “birth date of any famous personality”. Furthermore, it provides other useful features like PPC keywords for Adwords, backlink analysis, SEO site audit, and many more.

Google Keyword Planner

The keyword planner offered by Google is one of the most used tools in the market. Although it is designed for advertisers to run their ads on Google, it is a good tool for SEO as well. It is available free of cost. To access it, the user needs an AdWords account that can be created for free.

The users can type the desired keyword at the planner’s interface, and get the approximate data about its monthly searches, competition, etc. In addition, one can download the keyword list. However, you can’t analyze the keyword’s performance on other search engines because it only provides Google’s data.

Keyword Surfer

Source: Keyword Surfer

It is a chrome extension that allows us to see the keyword CPC and volume, on the search engine results page (SERP). This free extension is offered by Surfer SEO, a tool for content optimization. Like the “Answer The Public” tool, this one also uses Google’s autocomplete feature to analyze trending search queries.

With its help, you can track the related keywords as well as the monthly traffic volume. In addition, a keyword list can be easily created for the project. Furthermore, the extension provides keyword ideas based on the previous search to discover better keywords that divert more traffic. In conclusion, the tool provides good utility for content marketing.

Serpstat

The tool provides you with the top Google results, for the provided keywords. Additionally, the tool has a dedicated section that shows the web pages; that acquire top 10 rankings for the keyword. In addition, it also provides details like referring domains, page ranking, backlinks, etc. Moreover, it provides us with details about the visibility of our competitors. If the visibility is high, the competitors are receiving more visitors and, vice-versa.

The unique functionality of this tool is you can see the advertisement activity of other domains. For instance, it can be examined which competitors are running ads for the same target keyword that you are using. Furthermore, the tool even provides information about the type of advertisements the competitors are running.

Google Trends

Source: Google Trends

It is a free tool that provides reliable information about the keywords like popularity, traffic by different regions, related searches, etc. In addition, you can analyze the traffic trend by comparing two or more search queries. The tool shows keyword popularity across different countries. This feature is not available on any other tool except Google Trends. After becoming familiar with the popularity of the target keyword across regions, one can use other tools to measure the volume of keyword searches. In conclusion, it is a useful free tool that helps in keyword research.

SpyFu

SpyFu is another good SEO optimization tool, especially useful to beat the competition in a niche domain. It examines the competitors’ keywords and ads, that generated the most traffic. Moreover, the tool collects the previous data with the help of which you can see the fall and rise in the rankings of competitors’ keywords.

In addition, you can examine the same data for your site and, compare it with any other website in the market. It doesn’t require a login for checking a single URL. However, having an account is mandatory to check multiple URLs. In conclusion, SpyFu is a good tool to examine the competition and to discover new marketing areas.

Conclusion

The above is the best keyword research tools for 2022. You can pick the suitable one according to the requirements. For instance, if you are looking for a free tool, Google Trends and Answer The Public are good options. Whereas, to analyze the performance of the competitors, SpyFu is the suitable one. Moreover, with the help of these tools, you can check the performance and average click-through rate (CTR) for your listing. In addition, the changes can be made to the content, to boost CTR and improve the keyword rankings.