Putting a price tag on an eCommerce website is not very easy. There are multiple factors that contribute to the cost including hosting, design, functionality, third-party integrations, platform cost, etc.
So, how much does an eCommerce website cost? Well, the simple answer is that there isn’t a one-size-fits-all.
There are multiple platforms available today in the market for e-commerce like Woocommerce, Shopify, Opencart, etc and each offers something or the other that affects the cost. For example, if you are a developer or have some level of hands-on experience in setting up a PHP project then you can set up your own e-commerce store for FREE.
On the other hand, if you don’t have experience or want to spare yourself the trouble of setup, countless hours of designing, and trial & error then you can outsource the same and it will cost you somewhere between Rs. 20,000/- to Rs. 40,000/- for the entire setup, designing, and training.
The main problem is that each business have their own requirements and there are multiple factors that will affect the cost of the website. Let’s look at each of them individually.
So what are the factors that determine E-commerce website cost?
For the e-commerce platform Shopify, you do not require to install any software or server, the hosting is included in the monthly plan. However, other eCommerce platforms like WooCommerce, Opencart, Magento, etc. are free and they allow you to host the application on your own servers. The setup process is not very complex but if you don’t have experience in setting up PHP applications then I recommend that you hire someone otherwise you might run into problems after you go live and it will be very disappointing for you and your customers to encounter an error or blank pages. For starters, we recommend that you can start with a monthly plan of Rs. 1500 to Rs. 2000/- for a server. There are multiple service providers that you can select from including AWS (Amazon Web Services), Digital Ocean, Hostgator, etc.
Design is absolutely critical for your website. Let’s face it, who wants to shop on an ugly-looking website? A professional and customer-centric website design helps you get ahead of the competition. Most platforms offer ready-made website themes. You can customize the layout, colors, logo, etc. of your website using simple drag and drop tools.
Custom themes are tailor-made specifically for your business. It allows you to incorporate custom features into your website.
If you are not tech-savvy, you can pay a small amount to a website designer to set up your store using ready-made themes. Ideally, freelancers don’t charge extra for installing ready-made themes. The cost of the theme varies around Rs. 2000/- to Rs. 7500
As a business owner, it is very important that you think about your e-commerce process thoroughly, note down all the features that you would be requiring even though if you believe that it is very obvious. Though most of the platforms will fulfill basic eCommerce requirements, if you have custom functionality needs then that will increase pricing based upon your requirement.
Third Party Integrations
While basic features like accepting online payments, email notifications of order statuses are in-built and can be set up in no time, making your website work with an ERP or other third-party systems can often increase costs. Many times the plugin to connect your eCommerce store with your CRM is already is available in the market so do check that before going ahead with the platform of your choice.
There is no quick answer to the eCommerce website cost in India. However, below we have tried to give you an idea of the cost. We are estimating the cost based on a store with 250 products and 5000 monthly visitors.
Cost consideration of the two most widely used e-commerce platforms around the globe is taken.
|Hosting or Subscription cost||Approx Rs. 6000 per month||Approx Rs. 1500-2000 per month|
|Number of Products||No limit as such||No limit as such|
|Design / Setup or Theme cost||up to Rs. 18000||up to Rs. 30000|
|Third-Party Integrations||Most of the plugins are pay per month||Most of the plugins are 1-time purchases.|
|Approx Rs. 90,000 per year||Approx Rs. 48,000 per year|
Additional Unaccounted Costs in Terms of Marketing
One of the most important costs that most people neglect to put in their budget is marketing and maintenance costs. We believe that it is the most important cost that determines your online success.
Why We Didn’t Take This Into Account?
Marketing and maintenance costs are subjective and depend highly on the industry you are in, competition, your target audience, target country/city, etc. If done right, even a small budget can do wonders.
Innovination is an eCommerce website development company in Kolkata having experience of more than 6 years in E-commerce website and mobile app development. Get in touch with us to get the full details about the pricing and features for your eCommerce website.